At Aldi, the barbecue is clearly popular. “”Our customers are very fond of chipolatas, skewers, pork crossing or more exotic recipes such as chicken braised to the oriental “details Jason Sevestre, spokesperson for Aldi. “”The accompaniments associated with the barbecue, such as potato salads and tabbouleh, are also sold very well. The 30 -degree course is an interesting indicator in this regard. Once this temperature is reached, we observe an increasingly significant increase in sales. “
A better season than last year at Delhaize
Same story with Delhaize, where the season is better than last year. “”The volume of fresh meat is up 280 % compared to last year. This is partly explained by the strong promotion on pork skewers (1+ 1 free), but also by specific references to the barbecue, up 200 % compared to 2024. On poultry, it is a little less, but that remains remarkable with a 42 % increase in sales. It is undeniable that it is the barbecue effect since we sell 10 times more coal compared to an ordinary day “indicates Karima Ghozzi, spokesperson for Delhaize.
In hot weather, people also eat a lot of cold dishes, tomatoes and tuna peaches are the best-selling at Colruyt. In the fruit and vegetable department, the influence of heat is very clear, we observe in Delhaize. “”We expect an increase in sales of cucumber, tomatoes, radishes, salads and possibly early potatoes. Regarding fruits, consumers are very fond of red fruits, especially strawberries, but also nucleus fruits and pre -tied fruits. The melons sometimes sell better in good weather than for promotions “continues Karima Ghozzi.
Here are the 5 habits to avoid when you make a barbecue!
To cool off, the Belgians are rather sober. “”The volumes of water increases by 60 %, but it is not only due to heat. The PFAS crisis has pushed more consumers to bottled water, mainly Spa and Evian brands, as well as our Delhaize brand. In case of free 2+ 2 promotion, you can sell more than a million bottles. Soft drinks are growing 21 % with the strongest performance for Coca-Cola and Red Bull. Again, the weather is not the only factor since it reflects the tendency to consume less alcohol. Among the very popular drinks, we also find the softs with mocktail flavors such as Perrier Chic. Fresh functional drinks (Kombucha, Kéfir, etc.) also perform well (+ 40 %), just like fresh fruit juices and smoothies (+ 20 %). “
A king’s barbecue: our tips so as not to miss the accompaniments
At Aldi, it is confirmed that water is undisputed number 1, followed by cold drinks, sodas type and energy drinks. “”We are well prepared, because we have set up a “body of water” during the summer months in order to have a sufficient stock of water in our stores at any time. Our buyers carefully follow the weather and all the factors likely to influence purchasing behavior in order to have sufficient stocks and avoid waste. “
However, beer is not shunned. At Delhaize sales are increasing by 29 %, with Jupiler and Stella Artois as the main engines. Brands that display strong summer promotions to support this growth.
Finally, ice are also essential. “When we exceed 25 degrees for several days, sales can be up to ten times higher than normal. During these peaks, stock breaks are almost inevitable”concludes Karima Ghozzi.
The good weather also encourages consumers to make the most of them and limit their visit to the store. “We note that the Collect & Go orders for the weekend (Friday-Samedi) arrive very quickly, more than what we normally see during this period of the week. It therefore seems that the heat encourages customers to make their online shopping via collect & go, both for home deliveries and for orders removed in the withdrawal points.”
From “simple, fast and efficient”, to classic through the original: here are all the trends for a successful barbecue season
