On July 11, Bad Bunny inaugurated his residence in Puerto Rico, entitled “No Me Quiero Ir de Aquí” (“I don’t want to leave by here”). Every weekend until September, he ignited the Puerto Rico Coliseo scene from San Juan, nicknamed “El Choli”, before launching in November in a large world tour. Critics are unanimous: his concerts are a summary of energy, spectacular staging and raw emotion, confirming his status of an essential figure in Latin music.
But beyond the scene, an unexpected phenomenon appeared … on Tinder. Since the start of his residence, the meeting application has noted a notable change in “dating culture”: more and more profiles are referring to the rapper and connects through their admiration for his music.
In just one month, the mentions of its name in user biographies climbed by 13%, or 200% more than in users. The activity of the application in Puerto Rico has completely exploded: there are + 35% swipes and + 52% of use of Passport mode, which allows you to meet other members in the destination of your choice. Thus, fans of the whole world, having seen or not the singer on stage, target Puerto Rico in order to share their love for Bad Bunny with locals.
The Puerto Rican artist does not only influence meetings, he also marks musical tastes. On Tinder, he appears at the top of the most cited artists in Mexico, Spain and Colombia. Several songs from his latest album “Debí Tirar Más Fotos” regularly return to profiles, notably “DTMF, “” unforgettable dance “ET” Newyol “proof that music brings together.
