The animal defense organization criticizes the firm for having dressed its cow of a nasal ring, used, according to her, to traumatize animals in farms.
Two months after its release, Nintendo’s game, Mario Kart World, is talked about on social networks but for an unexpected reason: PETA, the association for animal rights, claims that the company withdraws the nasal ring from ” Cow “one of the characters in the game.
In a letter addressed to the president of Nintendo, Shuntaro Furukawa, on social network X as well as on its site, the association requests the withdrawal of the brass ring hung on the nose of the pilot cow. According to the organization, this accessory is not trivial: in industrial farms, it is used to control or even physically traumat the animals. A vision deemed incompatible with the gentle and fun image of the game.
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“It’s a cow … which drives a kart”
On forums and networks, opinions are fuse. Some have fun the contrast between the light tone of Mario Kart and the serious criticism: “It’s a cow … which drives a kart: they really have nothing else to do”, “the cow has chosen its piercing, it is clearly a punk statement”. Others recall that Peta likes to use video games as a media springboard. Other observers note that this strategy questions the symbols in question, even if they are virtual.
In its letter, the association claims that, even in an entirely fanciful universe, video games participate in shaping culture. On X, she sums up her message with a slogan: “Let the cow breathe freely!” “, And support his review with a nod to Mario’s rival: “Leave the rings to Sonic”.
Introduced as a new character that players can now choose and control, the cow, from the legendary « Golden Proirie », Quickly conquered the hearts of the players by its simple and endearing design. For the time being, the Japanese firm has not expressed itself publicly.