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Will your favorite store really definitely close its doors? It seems yes, and for good reason, E. Leclerc is gaining speed …
The observation On the side of the large distribution is rather speaking. In recent years, there are many disappearances of signs known to the general public. This is the case for example of Cora, but also more recently Casino, of which several distributors compete for its activity park. An activity park not so lucrative as that for some, which must resell the stores. This is the case, for example, of the musketeer group, which holds Intermarché and Clean.
“A huge mess and employees who pay the note”,
For Magali Charnacé, from UNSA, helpless after 33 years to work for the brand. For his part, another giant seems Get out of the game: Leclerc.
End clap for this big brand
The Leclerc group seems to be worn as a charm. This is evidenced by recent statements by Michel-Edouard Leclerc, his boss, who responded in a tweet to the many Fake News announcing the closure of stores, in particular, but not only. Indeed, his private life has also been the subject of false information. He learned that he was going to remarry … “For some time, Leclerc and my apple have been the subject of the distribution of fake news on information networks, and most are really grotesque”, He said. Its brand has also suffered from false information. Like the fact that she “Cut your fuel into water”. As for rumor that he would have died or that Leclerc will disappear, he answers: “I have
Still still to lower prices, so I had to resuscitate “.
Leclerc is gaining ground and torples competition
Joking aside, Leclerc extends so well that in Quimperlé, a brand had to hang up. And this is not a distributor. This brand that he dropped is a toy specialist: Jouéclub. Indeed, trade dedicated to childhood and toys and playful games will bend baggage because of fierce competition from the hypermarket, which continues its expansion and will dedicate its branch to the fun world for children. “After twenty-three good years, I will draw the curtain between August 28 and the beginning of Septembertherefore announced Sandrine Touzeau, founder and manager of the Quimperlé Joueclub. It’s a page that turns, the end of a great human and professional adventure “.
Does JouéClub still exist?
With its subsidiary of E. Leclerc toy toy shop, the distributor undermines competition. A blow for JouéClubwhich nevertheless boasted of a large -scale presence on a national scale. In June 2023, the great recreation, its competitor, had been taken up via the Récréaclub subsidiary. A rescue which therefore reconciled the two rivals on the toy market. “We are very satisfied, because in a market in difficulty, obtaining these results is a real success. The brand is resilient and benefits from locations that generate traffic”, had said his CEO, Francis Céron, who employed 800 employees, 10% more than before buyout.
