Bad news for those who wanted to buy a PS5: prices are increasing due to American customs duties

“Consequently. Similarly, we made the difficult decision to increase the advised sale price of PlayStation 5 consoles in the United States from August 21,” continues Isabelle Tomatis, a vice-president of the group.

The recommended sale price for PlayStation 5 in the United States increases to 550 dollars. and that of the PlayStation 5 Pro at $ 750 dollars.

Sony announced in mid-April an increase in the price of several models of his PS5 on certain markets.

In May. the group warned that it envisaged adjustments to the United States too, and that US customs duties were likely to cost it around 100 billion yen ($ 680 million) over a year.

The new American customs duties come into force in the European Union. the rest of the world

The American giant of Pepsico bad news those who wanted snacks could increase the price of its carbonated drinks by around 10% to “mitigate the effects of customs duties”, especially on aluminum, an essential material for the manufacture of cans, according to the specialized journal Beverage Digest.

Referring to a “complex. dynamic customs landscape”, Monster Beverages-Fabrocker of energy drinks-could also increase the price of its drinks in both the United States and internationally, said its boss, Hilton Schlosberg said in early August.

President Donald Trump signed a decree at the beginning of the month. since August 7, the additional customs duties imposed on the countries of the United States of the United States.

Customs duties are now between the minimum threshold of 10%. on the majority of products entering the United States, and go up to 50%.

Japanese products are assigned to the tune of 15% minimum. in addition to the rates bad news those who wanted applied before Donald Trump returns to the White House.

The American cosmetics group Estée Lauder recently estimated about $ 100 million over the year 2026 the impact of new customs duties. plans to adapt its prices to compensate for this additional cost.