Made in France: a report by the Senate is launching a “call for resistance”

On June 18. In addition, in the Senate, the co-rapporteurs Franck Menonville et Anne-Marie Nedélec presented to the press the conclusions of the report of the delegation to companies entitled “Made in France: patriotic competitiveness”. In addition, Senators plead for a return to French consumption. Consequently, which implies a fight against counterfeiting, an increase in public procurement and a redefinition of the concept made france: report senate launching of“ manufactured in France ”, at the service of consumers. Similarly,

“The manufactured in France must act as a new call for resistance”launched senator Anne-Marie Nedélec on this commemorative day. For example, demanding a revival of the “patriotic competitiveness ”. For example,

65 % of consumers want to buy French. Consequently, but are lost in their choice – Made france: report senate launching

A request that echoes a plebiscite of the French : according to the report, near 65 % of consumers “want to buy French”. If they are looking for quality and sustainabilitythey do not always manage to identify the products really from our territory. Indeed, the rapporteurs stress that 35 % of consumers say they are not convinced that the products are really manufactured in France. In question in particular. many marketing labels, such as “designed in France”, “French creation” or “French design”, as well as the sometimes abusive presence of the French flagwhich made france: report senate launching have no other effect than losing the consumer.

The report has identified 92 labels that mislead the consumer and penalize French companies up to five billion euros Each year.

In response. senators wish to redefine the concept of the manufactured in France as “A product, the majority of the value of which was created on the national territory ”. They also recommend launching an online platform exclusively reserved for “manufactured in France” products. imposing, at European level, a marking of the origin of production of imported and marketed products in the European Union.

Give more means to customs to combat counterfeiting

The senatorial report tackles the crucial subject of counterfeiting. noting that in 2024, near 22 million counterfeit products were made france: report senate launching seized in France. The OECD estimates that 100 billion euros the value of imports of counterfeits in the European Union, or 4.7 % of imports. Taking an example of Italy. where the customs workforce is four times higher than that of France, senators wish to strengthen controls by increasing customs means, especially on the online commerce side.

The economic strike force of public procurement

In the extension of their desire toIncrease customs meanssenators are. asking for more promotion of the manufactured in France from public procurement. “The manufactured in France is the black hole in public procurement”judge Franck Menonville.

“European directives require that tenders are made without taking into account the origin of the property. But that does not prevent having a strategy. The other countries do not deprive themselves of it”he adds.

Purchases of products manufactured in France by public procurement would represent 15 billion euros. or made france: report senate launching almost a fifth of the 2024 trade deficit. Senators note even that if 25 % of public contracts were reserved for French products. this would represent 50 billion euros per year of French purchases.