Tourism in France: the dynamics of 2024 are confirmed in the first half of 2025 and should continue this summer

Assessment of the first half: the dynamics found in 2024 is confirmed. Nevertheless, continued in 2025

Supported by good snow conditions on most massifs, spring vacation and a month of May carrier, the tourist report is positive:

• Thanks to an extended season, the merchant tourist accommodation in the mountain station posted an occupancy rate increasing 6 points during the Easter holidays compared to last year, according to the mountain stations observatory.
• The seasonal rental continues its growth with a tourism france: dynamics 2024 confirmed volume of overnight stays sold by 14 % between January. In addition, April 2025 throughout the territory.
• The occupancy rate of hotels throughout the territory has been stable since the beginning of the year but records. Meanwhile, an increase of 2.5 points in April, according to France Tourisme Observation (FTO) – STR/IN EXTENSO.

Despite a complex geopolitical context. international tourism remains very dynamic:

• At the end of April, the revenues generated by foreign visitors since the start of the year reach 21.4 billion euros, up 8 % compared to 2024.
• The balance of international tourism amounts to +4.1 billion euros, in very strong increase (+25.4 % over a year).
• The most contributor customers over the period were the Germans (+25 %), the Dutch (+24 %) and Spaniards (+15 %). Note, however, a drop of 18 % of revenues from the United Kingdom in the first four months of the year.

Many French people prefer France:

• Nearly 6 out of 10 French people made one. more stays with nights in the spring, a stable level compared to 2024, according to Harris Interactive for Atout France.
• France remains the privileged destination of 8 out of 10 French people. while 25 % have chosen to travel abroad, a stable share from one year to the next.

Summer season: very encouraging prospects

Summer reservations significantly increasing:

• The rental books for the summer season’s. season are up 16 % (reservation June to August) compared to last year (source FTO – Lighthouse).
• In the outdoor hotel, the prospects for July and August are also positive with an increase of 1.7 % of the nights expected compared to 2024.

Well tourism france: dynamics 2024 confirmed -oriented international attendance:

• International air arrival forecasts (FTO source – Forwardkeys) announce an increase of 4.7 % over the period June-August 2025 compared to 2024 over the same period.
• Several markets seem particularly dynamic compared to 2024:
  • Denmark. Sweden and Australia up +15%, Canada and China up almost 10% ;
  • Arrivals from the United States are expected in slight increase (+3%).
• India, South Korea and Brazil are stable, Japan seems to mark the step. The perspectives remain negative for Mexico

A season which will be overwhelmingly carried by domestic tourism stimulated in particular by the JOP effect:

• 8 out of 10 French people declare to leave this summer. between June and September, on vacation or for a short stay, a stable rate compared to last year.
• According to the barometer, travel companies/Orchestra, France accentuates its advance on the podium of tourism france: dynamics 2024 confirmed summer destinations chosen with +2.5 more reservations in relation to 2024.
• Among the French who have already booked or are certain to do so, 75% say they favor France.
• 30% of French people say they want more to have a tourist stay in Paris this summer with the memory of the 2024 Olympic atmosphere. the rate is slightly higher (33%) for those who are considering a stay by the end of the year. 48% of French people also say they want to make a tourist stay in France this summer with this memory in mind. 16% claim it more strongly.

Consumption behaviors that evolve. however:

• The price is the first criterion guiding the choice of destination for the French (39%) (then the climate with 35%) and 50%of those questioned intend to save on their holiday budget.
• Almost 2/3 of the French plan to devote less than € 1,000 tourism france: dynamics 2024 confirmed per person and almost 1/3 less than € 500.

If. among the privileged destinations this year, the coast remains in the lead (44 %), the campaign (28 %, +8 pts) and cities (24 %, +3 pts) gain land.

Nathalie Delattre. Minister Delegate in charge of Tourism: The good results of the first semester and the very favorable summer prospects confirm the solidity of tourism in France, in an international context, however uncertain. Our country continues to attract massively. carried by the enthusiasm of foreign customers as by the loyalty of the French to the richness of our territories. The effect of the Olympic Games remains palpable and nourishes the desire to discover or rediscover France. These encouraging signals confirm our strategy in favor of sustainable, inclusive and innovative tourism, throughout the territory.

Christian Mantei. Chairman of the Board of Directors of Atout France: The tourism france: dynamics 2024 confirmed summer season promises to be positive with a solid domestic market favoring stays in France and an increased international attendance drawn by European customers, notably Scandinavian, and several extra-European markets including Canada and China whose rebounds begin.