INVESTIGATION – Good for health, varied and balanced, salads are increasingly attracting the French. The brands offering this kind of services are multiplying, especially outside Paris.
“Eating well is increasing”! This is what the consulting firm Deloitte announced in a study dating from June 2024. It is not surprising because our consumption methods evolve and turn more to the «healthy». For its part, the turnover of the fast food market is estimated at 36 billion euros in France for the year 2023, according to the French accounting firm Extencia. And despite the successive increases in consumer prices, fast food remains an economical option for consumers. Faced with this growth of fast food and «healthy»it is therefore no coincidence that the concept of salad bars, originally mainly located in the capital, has exploded since 2010. The « Fast Good » is like this convergence between good for health and rapid.
Mostly open that at noon, salad bars target a very specific clientele. “These are mainly assets of 35 to 45 years”, Clement sharing …
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