The global sales of the Tesla car manufacturer fell 13.5% in the second quarter in a context of increased competition and the collaboration of the collaboration of its boss Elon Musk with the administration of Donald Trump. The specialist in electric vehicles presented 384,122 vehicles to their buyers between April and June, against 443,956 over the same period of 2024, he announced on his website on Wednesday.
The average forecast of experts emerged around 385,000, but those of Deutsche Bank and JPMorgan had been more pessimistic with 355,000 and 360,000 respectively.
Will China save the Tesla?
For Dan Ives, Wedbush analyst, it was the sales of Model Y – just refreshing – allowed Tesla to thwart certain forecasts. Some 373,728 Model Y/3 were sold when the market expected 367,100, he stresses in a note, noting that the sales of other models had not reached expectations (10,394 against 15,900 expected).
“After several quarters of significant weakness in China in an increased competitive environment in the electric vehicle, Tesla noted a rebound in June with an increase in sales, for the first time in eight months, illustrating a revival of demand for its modernized model,” said Dan Ives, describing China as “heart and lung of Tesla’s growth”.
Divorce with Donald Trump
On the production side, Tesla factories maintained the same level as a year earlier with 410,244 vehicles out of the assembly chains between April and June. Tesla was taken to task (vandalism, boycott calls, demonstrations) in the United States and other countries after the bringing Elon Musk with Donald Trump, by temporarily becoming a close adviser to the White House, but also for her support for far-right governments in Europe.
Important donor of the Republican campaign (more than $ 270 million), the richest man in the world has notably managed the Commission for government efficiency (DOGE) set up by the American president to reduce federal spending. He left him in May to devote himself to his businesses.
Sales divided by two in Europe
Tesla sales have been suffering for many months. While the group dominated the electric market, its sales have been almost divided by two in Europe since early 2025.
Registrations remained strongly oriented downwards in May in the European Union, not taking advantage of the marked increase in the electric cars market, according to official figures published in late June. They had been divided by two in April. Norway makes a separate band: Tesla found in May its title as a first manufacturer in the Scandinavian country, by tripling its sales and by armor 18.2% of new car sales.
