« More femmes on bikes ! -The Tour de France women with ZWIFT 2025 will be one of the major cyclists of the summer. For the occasion, the Liv brand, an official partner of this Tour de France women with Zwift, is organizing a free and open animation program: outings on official routes, areas dedicated in passes and meetings with its ambassadors. A way to offer practitioners a more immersive and friendly experience at the heart of the event.
Roll on the stages of the Tour de France women
Liv offers two bike outings on the first two stages of the Tour, for those who want to live the atmosphere of the peloton before the professionals. The meetings: Step 1, Vannes-Plumelec, July 25, 2025; Step 2, Brest – Quimper, July 26, 2025.
These outings are supervised by Liv: Claire Hemery, Clémence Hemery and Angélique Calmo ambassadors on the first step; Emmanuelle Nganfina on the second.
The concept: ride on the same route as pros, share advice and experience with engaged cyclists. Note: compulsory registration and limited places, with a liv jersey offered to the first 20 registered on each stage.
Liv turns on alpine stages
For mountain stages, LIV offers its official “turns”, areas of encouragement dedicated to fans. Two announced appointments: step 7, Bourg-en-Bresse-Chambéry, July 31, 2025 (Col du Granier); STEP 8, Chambéry – Col de la Madeleine, August 2, 2025.
In these turns, fans will be able to regroup to support the runners in the passes, with the support of the ambassadors present. Jenny Bouchard, Perrine Tessier and Marjorie Ronger will be at the Col du Granier; Perrine Tessier, Marjorie Rongering and Capucine Louis at the Madeleine pass. Again, the first 20 registered will benefit from a supporter kit.
Meetings and exchanges with the LIV team
The system also includes the possibility of meeting members of the Professional Liv Alula Jayco team on certain stages, as well as the Liv. The objective: to exchange around practice, to share advice and bring the community closer to high -level competitors.
Throughout the entertainment, Livra highlights its new features, such as the Liv Seek Children’s Road Bike or its new road jersey. Contest and entertainment games will also be offered on several stages. To participate, registration is compulsory and places are limited.
The director of the Tour de France women as a liv ambassador
The Giant Group brand dedicated to female practitioners announces this year a partnership with the director of the Tour de France women, Marion Rousse, as Ambassador Liv.
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