Consequently,
Welcome our playground: tennis canada:
On the occasion of the new omnium national banking formula presented by Rogers. Consequently, which now adopts a 12 -day format spread over two weeks, with a main picture extended to 96 players in simple, thus bringing the tournament closer to experience worthy of a Grand Slam, Tennis Canada reveals his new campaign: Welcome to our playground / Welcome to the tennis playground.
Designed by the creative agency Sid Leethe campaign is inspired by the free. Moreover, warm and inclusive spirit of the two host cities, Montreal and Toronto. However, By drawing from the country’s cultural DNA. In addition, the campaign offers a vibrant vision of tennis: a popular, accessible, joyful and proudly Canadian celebration.
“This campaign was born from a desire to transform the event into a real collective playground. Consequently, an immersive experience that goes far beyond the white welcome our playground: tennis canada lines of the court,” explains David AllardExecutive Director of Creation at Sid Lee. Meanwhile, Through each piece. we wanted to translate what tennis can represent here: a unique summer moment, in our image, carried by music, fashion, gastronomy and above all, by the love of the game. ”
L’all the national banque is the only level 1000 Canadian level of ATP. WTA circuits, but beyond competition, the event wishes more than ever to mark its identity. The campaign puts in a festive. daring tone, illustrated through a series of original videos, content and creations, including even fooh (fake out of home) which transform the way we perceive a tennis tournament.
“The omnium national bank is not limited to sport-it is a summer meeting which celebrates tennis as an expression of culture. pride and gathering on a national scale,” says Nathalie TremblayVice-president, Marketing Strategy and Customer Experience of Omnium National Bank welcome our playground: tennis canada and Tennis Canada. It is important to remember that the tournament is an exceptional showcase for the two host cities. generate major economic and social benefits for the community. We were therefore keen to put our identity at the forefront and. thanks to this collaboration with Sid Lee, we were able to create a campaign that resembles us: inclusive, creative and resolutely Canadian. ”
One of the strong elements of this overhaul: the reinvention of the signing ritual on the camera. traditionally reserved for winners. This year. this gesture becomes a collective symbol, an invitation to each to sign the event in their own way and make tennis a playground for all.
Credits
CLIENT : Tennis Canada
Vice-president, marketing welcome our playground: tennis canada strategy and customer experience: Nathalie Tremblay
Tournament and brand marketing director: Julie Gravel
PR manager, event marketing and partnership strategy: Camille Hurteau
Coordonnatrice marketing : Samantha Casey
Creation agency: Sid Lee
Executive creation director: David Allard
Motion creation director: Olivier Valiquette
Deputy Creation Director: Philippe Cossette
Senior artistic director: Benjamin Pouteau
Designer : Anthony Morell
Creative technologist: Julien Charland
Designer-editor/designer-editor: Thierry Faucher, Léa Dubé
Strategy Group Director: Jean-Claude Kikongi
Stratège Senior: Jessica Carmona, Nico Wlock
Stratege: Annabelle Pouliot
Director of Service Consulting: Claire POULY
Director Service Consulting: Laura Willig
Advisor service advisor: Ariane Joly
Executive producer: Vanessa Gervais
Producer: Alexandra Michaud
Post-production producer: Elisa Hernandez Riveiro, Catherine Ducharme
Production coordinator: Rosalie Savard, Camille Nadeau
Editor: Daniel Daigle
Motion Designer 3D: David Leclerc
Motion designer 2D : Paul Gaspari
Assistant editor: Sabrina Côté-Poitras, Hugo Dumas Maehlum
Colorist: Charles-Étienne Pascal / Arketype
Online : Mathieu Arvisais
Photographer: Jean François Sauvé
Production house:
Director: Didier Charette / Red Cardboard
SON : Circonflex
MUSIQUE : CULT Nation
Public relations agency: YPR
Media relations welcome our playground: tennis canada chef: Pauline Lazarus
Project manager, RP and influence marketing: Emilie Perreault
Media agency: Sid Lee Média and Omnicom Media Group Montreal
Welcome our playground: tennis canada
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