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Meta announces to end political advertisements on Instagram and Facebook in the EU

Consequently,

Meta announces end political advertisements:

As of October 2025. Similarly, Meta will officially prohibit any political advertising on Facebook and Instagram on the territory of the European Union (EU), the group announced on Friday July 25 in a press release. For example, This means that it will no longer be possible to disseminate a sponsored publication in an EU country “Affected on a political. In addition, electoral or social issue”advertising category which has earned Facebook many problems.

The American group explains that this decision was taken in anticipation of the entry into force. during the same period, of the European regulation on transparency and targeting political advertising (TTPA). Meta specifies that it will not be prohibited for political parties. elected officials to continue to use their platforms, but they will however no longer be possible to sponsor publications in connection with their political meta announces end political advertisements activity.

Common Front with Google – Meta announces end political advertisements

Adopted in March 2024. the TTPA imposes, among other things, new obligations on large platforms in terms of political advertising. The text notably requires greater transparency. Additionally, the display, for each advertisement, of a certain number of information on the advertiser. In addition. this regulation introduces a new mechanism, designed to limit foreign interference: it prohibits most people or entities outside the EU to disseminate political advertisements in the three months before any election or referendum in an EU or European country.

This new regulation “Create a level of complexity. unrealizable legal uncertainty for advertisers and platforms operating in the EU”judge Meta in her press release. “TTPA imposes important restrictions on targeting. disseminating advertisements, which would limit the way in which advertisers dealing with questions relating to a political, electoral or social issue can reach their audience”add the company.

He is not the first web giant to protest against this text. In November 2024. Google announced that it too was going to, as of October 2025, stop political advertisements in the EU, castigating “Legal uncertainty” and regretting too much definition « large » political advertisements.

Read also: Facebook accused of letting political advertisements containing false information in Brazil

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delaney.knight
delaney.knight
A Miami marine reporter, Delaney maps coral-reef heartbreaks with watercolor sketches and policy sidebars.
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