Madame Marilou, his real name Mariliana Briner, is a Friborgian artist with multiple facets. Passionate and committed, the illustrator drew the posters of the 2025 female Euro, with an architectural inspiration and an assumed vintage touch.
From Geneva to Saint-Gall and from Basel to Sion, eight cities have lived for three weeks to the rhythm of the 2025 women’s Euro, the final of which is played at the Stade Saint-Jacques in Basel, Sunday, July 27. To celebrate them, UEFA ordered eight posters to Madame Marilou, a Friborg artist, after a first fruitful collaboration during the 2022 edition in England.
“As soon as there is a way to highlight women in a sport that is not necessarily dedicated to them or in which we see them less usually, it immediately affects my values and that is why the project interested me,” said the illustrator in the 12:45 p.m. Thursday, July 24. If the project pleased the artist, it is also because it allowed him to discover an environment that she did not know, with his codes, his rules, by going beyond clichés.
Carte blanche, or almost
To create her posters, Madame Marilou’s first reflex was to find out about host cities, about their best known buildings and on the energy that emerges. “It is a bit like the starting point of each poster to draw inspiration from the city and then add something more human, with the players who take their place on this territory which belongs to them during the tournament,” said the illustrator.
Madame Marilou has carte blanche to a detail, she must prevent colors from recalling those of a country in competition. “It was the challenge of looking for these colors and that each poster still has their personality. I wanted it to speak to the public concerned, while bringing my paw a little softer, poetic, but also committed and a little sharp in this environment,” she still underlines.
TV subject: Nicolas Beer
Adaptation web: ld
