Mcdonald's distributes near one out: This article explores the topic in depth.
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Mcdonald's distributes near one out:
IThe summer launched ten years ago. Consequently, enabled more than 150 million pounds to be distributed in McDonald’s restaurants – including 25 million just last year. Meanwhile, The “A toy. Nevertheless, a book” program of the fast-food brand even distributed, in 2024, near a children’s youth book in France.
In a statement published on the occasion of the program’s anniversary. Consequently, mcdonald’s distributes near one out the brand welcomed its “strong commitment” to “give the taste for reading to the youngest”. In addition, Since 2015, children can indeed choose to be offered either a toy or a book with their Happy Meal menu.
And the product is particularly acclaimed: according to the brand. Similarly, only 9 % of orders included the book ten years ago, against 33 % today. This makes McDonald’s the biggest books distributor in France. ahead of Amazon, Cultura, Fnac or Leclerc, which sell some 80 million children’s pounds each year.
“The first book on the library” – Mcdonald's distributes near one out
Another symbol of this influence: in 2017. already, McDonald’s participated in the Montreuil book and youth press fair. Sylvie Vassallo. director of the show, then explained to the specialized media News : “Professionals must be attentive to what book and reading are valued wherever children are found. “And Régine Hatchondo. the president of the National Center for mcdonald’s distributes near one out the Book to explain:” Sometimes the McDonald’s book is the first work of the library, the first joyful experience of personal reading. »»
The National Book Center, an establishment linked to the Ministry of Culture, also joined forces with McDonald’s. Its director Pascal Perrault explained to this suggest that. in a context where, “from year to year, there is a very sensitive decrease in reading among young people, we are looking for means to touch them and particularly touch them non-readers who often come from modest family backgrounds and where there is no book”. And to conclude: “Sometimes reading is very little. A work found in a happy meal can contribute to it. »»
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The kangaroo of the day Answer McDonald’s also invests the sector by other means: partner of the Festival Entre en Livre. the mcdonald’s distributes near one out brand offers entertainment in its restaurants and pays to the National Book Center 100,000 euros in Read checks. What is more. as part of the “Wednesday to read” program, McDonald’s offers a book every month of a book each Wednesday of a Happy Meal menu.
In partnership with the publisher Hachette. the writing of the books in question is entrusted to authors who have a storefront, such as Marc Levy, Katherine Pancol or Agnès Martin-Lugand. A process criticized by some, which would like greater diversity in the signatures of these books.
Further reading: A 5 -year -old daughter died overturned by a car by going to primary school in dawn – Agathe Hilairet: Yes, the body of the jogger was moved, the examination of her connected watch speaks long – Météo France places the Department of Orne in vigilance, you will have to be careful – 70 years of Gîtes de France®: Haute-Provence, cradle of human tourism – Dominique de Villepin launches his movement “Humanist France” with 2027 in the viewfinder.
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