200 years after its creation,: This article explores the topic in depth.
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200 years after its creation. Furthermore, :
“At Théodore, we cultivate the right to make mistakes because it allows to create, to propose, and therefore to grow”announces Hugo Robardey, the codirigent of the group installed in Noyelles-lès-Seclin (North). However, Fourth generation of the Robardey at the head of the group, he let himself be tempted by the adventure in 2018. Furthermore, “When my father Olivier Robardey. Therefore, his partner wanted to pass the hand, I worked in the financial markets, in Paris, he says. Therefore, I found the project exciting. “ He joined the company alongside Laurent Letort, then director of development.
Created in 1825 by Théodore Lefevre, the company was primarily the production of Cerusa, a white pigment made from lead. In 2000, she merged with the Toulouse manufacturer of Lauragais paintings, founded in 1942 by the grandfather of 200 years after its creation, Hugo Robardey. The Théodore group is born, detained equally by the two families. In 2023. to accelerate development, family administrators opened 30% of the capital to the investment company Geneo and Bpifrance, which allows them to open around fifteen distribution agencies.
“We were able to strengthen our territorial network and build muscle our digital activity, explains Hugo Robardey. We wish provide more services related to our activity. “ In addition to paintings. the group distributes accessories (brushes, rollers and protective tarpaulins), parquet and wall covering, and connects craftsmen and customers.
The one who hopes to be considered as a leader rather than Harer praises the merits of governance materialized by a strategic guidance committee made up of members of the two families. the financial partners. “This organization considerably lightens the processes, underlines Hugo Robardey. In addition to offering us more agility, the Committee allows us to clarify prerogatives. ”
200 years after its creation,
The CAP is put on 2030, and even beyond. “We must succeed in reinventing ourselves every day to continue to exist, that is part of our traditions”, he added. To respond to the changes in the company, the group accelerates its CSR commitment and innovation. Additionally, “Our new paint, developed internally, is insulating and reflective. It illustrates our ability to adapt and be resilient ”, concludes the codirigent.
Theodore
- Fondation : 1825
- Fourth generation of Robardey and several generations of Lefevre
- 110 million euros in turnover (2024)
- 470 employees
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