MArie excavates in a bin in front of Herbéo herbalism, rue des Ayres. Inside, empty bottles at the price of 50 cents per unit. “Great, I take three!” I’m going on vacation tomorrow. By bike. It will take up less space in the bags, ”she says, a stone’s throw from rue Sainte-Catherine where the official clearance sale organized by Bordeaux my trade (BMC) is held. This crowd in the distance: not for her. “At least there, I know it’s a real destocking. The products come from the store. Regarding itinerant businesses, I doubt it. »»
The herbalism of rue des Ayres offered for sale bottles and small boxes.
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François Petitet, manager of herbalism, supports the “counter-standstill” initiated by the association of merchants of Saint-Paul La Grosse bell. An assumed dissent. “It was important to give the signal,” he comments. Originally, the clearance sale allowed Bordeaux traders to take out their things at the end of sales. Today, we mainly see camelots coming to sell poor quality products made in distant countries. We must find the spirit of yesteryear. And if we want to broaden the event to other traders, why not invite those of barriers and boulevards. »»
Poster
Rue des Ayres, Place Fernand-Lafargue, Sainte-Colombe and Saint-James streets, dozens of merchants play the game of the alternative clearance sale. Bearers and stalls run along the storefronts. At Panache, a decoration store, Léa invited a textile and fashion designer friend to present her creations. “It’s craftsmanship. This allows us to drain a new audience. And Marie (Silanes) takes advantage of our installed customers. It’s win-win. »At La Recharge grocery store, Gaël offers melons and watermelons at” braded prices “. Poster informs customers of the “counter-standards” operation.
Danielle Pendanx, president of the association of merchants of Saint-Paul la Grosse Corfa.
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“Unlike brands of brands that refer unsold to their parent company, independent stores need to destock their back-shop. However, the price of the stand per square meter practiced by the official clearance sale has become prohibitive, “rebounds Sophie Edery (Richy’s), in front of her clothes made in France or in Europe and sold between 5 and 40 euros.
Place Fernand-Lafargue at the time of the lunch break.
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In this case, the association of the Saint-Paul district covers the financial burden of the occupation of the public domain due to the city of Bordeaux (3.82 euros per meter per day). For Danielle Pendanx, president of the association, this first is only the beginning. “We dared, we must continue. And if it can give ideas to others … “
About 300 exhibitors
Eric Malézieux, director of Bordeaux My Trade (BMC), counts around 300 exhibitors this year (sedentary and non-sedentary traders) in the official perimeter of the Braderie (victory, rue Sainte-Catherine and Porte Dijeaux). “Thursday was good despite the heat. We had fewer people Friday and this Saturday, we see more customers pass with pockets. Overall, traders seem rather satisfied, “he said, reminding the detractors of the event that the priority of placement goes first to the sedentary.