Controversy in an ad Delhaize
This Monday, July 14, the Ad Delhaize de Frasnes-lez-Gosselies created the controversy by broadcasting the photo of a thief… of Boudin. The publication, written in a humorous tone, announced “1 kg and 18 grams of white sausage on the run”. Deleted since then, the publication showed the woman’s face (we blurred afterwards). The store tempers all the same, writing: “If your bag has had a bigger eyes than the wallet, we are waiting for you in all kindness to regularize. We prefer customers who come back than those who melt in nature as a pan in the pan”. Despite everything, the publication has strongly reacted.
Indeed, Internet users have been outraged by this practice. In the comments, some chant that the brand was not allowed to display the lady’s face in this way. Others even threatened them to lose customers with such ways of doing things. People also mentioned a possible person in need, since it is a food flight, adding that there was therefore no need to display this woman, visibly in a bad situation.
The publication having been deleted since then, one can think that the store has become aware of its error, whether on the human level or from a legal point of view. Contacted by us, Karima Ghozzi, spokesperson for Delhaize, tells us that “It is not a practice that [le groupe] wish to see applied “. “We ask all our affiliates to respect the legislation “she says. Still according to the spokesperson, the employee behind the publication in question was obviously not aware of the rules to be respected and hastened to delete said post as soon as she became aware of her odd. Nevertheless, since this way of doing it seems to become more and more common among traders, we could question ourselves. Distributing such images, is it really illegal? What does the law say in this area? We take stock.
An illegal practice?
In Belgium, to use surveillance cameras, it is necessary to respect certain rules, grouped under one name: the Camera law. Thus, for example, it is compulsory to prevent customers they enter a filmed place. How ? Thanks to a visual located at the entrance to the store.
But if you film a thief, what can you do with images? According to law, it is the police and justice for the supervisory videos, in order to find the criminal. On the other hand, for reasons of image rights, you can in no case share these images to other people and even less disseminating them on social networks.
What are the risks for traders?
But then, what are the merchants who defy the law risk? In fact, the thief has the possibility of filing a complaint against trade for damage to his image and abusive use. It is therefore possible that he obtains moral compensation, even if this scenario does not always occur.
To have a clear heart, we contacted a lawyer. “Objectively, traders are not likely …”replies Master Alicia from Mulder, before clarifying that if such a case is a problem well in terms of privacy and the right to the image of the thief, it nevertheless represents a civil and not criminal action.
“The thief must demonstrate that there has been damage”she continues. The catch is that it must still be proven which, and even in this case, the compensation requested is never enormous. “”Basically, there are not much risks “concludes the lawyer.
Even if the law prohibits it, it would therefore seem that traders risk almost nothing in the event that they disseminate images of thieves. One reason why more and more are trying to do justice themselves.
Delhaize recalls his Brookies due to the possible presence of metallic particlesDelhaize announces the resumption of 325 points supplied by Delfood: “Extend our position on the Belgian market”