Our colleagues from the TIJD believe this Tuesday that negotiations will resume between Dazn and telecommunications operators Proximus, Telenet and Orange/Voo. “”They hope to reach an agreement. Dazn has submitted an updated proposition, in which, according to several sources, it makes concessions “they still specify.
This agreement will not take place this week since the chain intends to broadcast the third day on its application, as explained this Monday evening in our columns.
A offer at 100 million
However, Dazn’s updated offer could change the situation. “”By 2030, Dazn would pay 86 million euros per season for live broadcasting rights from the Belgian first division. This amount excludes production costs, which would bring the real price to more than 100 million euros. “
If this agreement is so difficult to find, it is because telecommunications operators criticize Dazn for asking 20 % more than the agreement of five years ago. However, Dazn pays less money to professional clubs than before. This untenable crisis has a significant impact for Telcos. “”During the last quarter, the Proximus and Telenet market leaders lost 26,000 additional TV customers together. “
The Belgian football fans taken hostage by Dazn? “It is still the consumer who will pay the bill”
These negotiations are part of a particular context. Indeed, the media landscape is changing with users who abandon linear television in favor of streaming platforms. With this in mind, Dazn had opted for the launch of a global platform. A transition that has also ended in losses at Dazn.
To be profitable in Belgium, the British group should attract almost all of the 400,000 to 450,000 Belgians who are currently paying for live sporting events. An unrealizable objective, which forces him to have to negotiate with TV operators … and make concessions.