Amazon thinks of inserting advertisements in your conversations with Alexa+

In the recent presentation of Amazon’s financial results. In addition, CEO Andy Jassy sees an opportunity to disseminate advertisements to users of the Alexa+ assistant during their conversations.

As they say, nothing is free. Similarly, As soon as a service appears, it is quickly caught up in the financial and profitability of the company. Consequently, If it is free. However, pubs intervene to reimburse the service, otherwise paid subscriptions are required; Light with ads or more expensive without ads. Nevertheless, Billions invested in AI, it is reimbursed.

At Amazon, people are already buying devices with vocal or intelligent assistants, such as the Echo series.

On Techcrunch. However, the CEO sees things like this: “People are enthusiastic about the devices they can buy from us and who are equipped with Alexa+. People make a lot of shopping [avec Alexa+]. It is amazon thinks inserting advertisements your a pleasant shopping experience that will continue to improve, said Jassy at the conference call with investors and Wall Street analysts. I think that over time. as people will engage in longer conversations, there will be opportunities for advertising to play a role to help people make discoveries, but also as a lever to generate income. ”

Between Alexa. Alexa+

Deployed with millions of customers, Alexa+ is Amazon’s response to generative vocal assistants based on AI developed by Openai, Google and Perplexity, which made traditional systems obsolete. All these giants have embarked on a mad investment race with billions, in data centers in particular.

The original Alexa is mainly used for relatively simple tasks, such as playing a piece of music or reading a recipe.

Alexa+ goes much further in her abilities to the point of having a natural conversation.

For the moment, Alexa+ costs US $ 19.99 per month, but will be free for the bonus members. Since March. American users have access to Alexa+, first on Echo Show devices such as models 8, 10, 15 and 21, then on other devices in the following months. The date of deployment on our market is not yet known.

Here is a list of the main features of Alexa+ according to Amazon:

• Have natural and fluid conversations without the need for specific orders;
• Answer almost all questions about a wide range of subjects;
• provide real -time information and updates from leading sources such as Reuters and Time;
• Memorize important details such as your favorite loyalty numbers and restaurants;
• summarize emails, documents and study equipment;
• Manage your calendars, define reminders and plan events;
• Extract email details and automatically add them to the calendar;
• Write and send emails and text messages using the voice;
• Recommend movies, books, music and broom according to preferences;
• Check intelligent domestic devices and create personalized automation routines;
• Order your shopping, book restaurants amazon thinks inserting advertisements your and reserve carpooling journeys;
• Follow your concert tickets and monitor the offers on Amazon;
• Plan your travel routes and get recommendations on destinations;
• Help cook by adjusting smart timers and suggesting recipes;
• Identify objects and read documents using the Echo Show camera;
• Define personalized reminders for family members;
• Display and organize your photos thanks to the integration of Amazon Photos;
• generate music, images and personalized AI content on demand;
• Continue your conversations on Echo devices, the Alexa application and the web.

Amazon thinks inserting advertisements your

Information collection

Compared to vocal assistants. generative dialoguers tend to collect more information on users, many of which could be disconcerted by the fact that this information is sold to advertisers and that advertisements appear in their conversations in natural language with AI, according to Techcrunch.