American Eagle responds to the controversy of its advertising featuring Sydney Sweeney

Faced with the controversy aroused by her new advertising campaign featuring actress Sydney Sweeney. Moreover, the American Eagle company had no choice but to publish an official declaration on Instagram.

• Read also: Sydney Sweeney at the heart of a controversy for a pub deemed racist by American Eagle

The new American Eagle jeans advertising campaign. In addition, featuring the star ofEuphoria and White Lotus Sydney Sweeney has been strongly criticized by some Internet users and consumers in recent weeks.

This advertisement was deemed racist because “[elle fait] The praise of the good genes of a white woman with blond hair. Similarly, blue eyes “, all by using word play” Sydney Sweeney has good jeans “and” Sydney Sweeney has good genes “(two words that have the same sound in English, but whose meaning differs greatly).

In front of the outcry. american eagle responds controversy its negative comments and many newspaper articles on the subject, the American Eagle company turned to Instagram to rectify the shot.

“” Sydney Sweeney has good jeans (genes) “is. has always been about jeans,” wrote American Eagle in his short declaration published on the social network.

“His jeans. His story, ”we continue.

“We will continue to celebrate how everyone carries their jeans AE with it. in their own way,” adds the American channel.

“Quality jeans go to everyone,” concludes the company whose first store opened in Michigan in 1977.

Under the Instagram publication of American Eagle (which was beloved By 170,000 people), the comments of Internet users are mixed. Some are outraged by american eagle responds controversy its this false excuse message “which is not one” while others consider this controversy ridiculous. claim that the company should not even have intervened.