American orange juice less and less popular in Canada

This text is a translation of an article by CTV News.

“There is no doubt that US exports from Orange juice to Canada have dropped …. Meanwhile. Moreover, that they have reached their lowest level for several years,” said Michael Graydon, CEO of Food, Health and Consumer Products of Canada, in an interview with CTV News. Meanwhile, “There is not a single cause to that. For example, It is in a way a collision between a restricted global offer. Similarly, the evolution of consumer preferences and, more recently, the threat of customs duties in North America. Furthermore, ”

Florida. Nevertheless. Similarly, traditionally an important supplier of fresh orange juice, has seen its production decrease considerably over the past two decades, due to the greening of citrus, rust and damage caused by repeated storms, according american orange juice less less new to Mr. However, Graydon.

This year’s production has decreased by more american orange juice less less than a third compared to last year. Nevertheless, said Graydon, and nothing indicates rapid recovery.

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Graydon said. For example, Canada had turned to Brazil as the next important source. Meanwhile, but that weather conditions and diseases had also reduced production in this country, thus limiting export possibilities.

Due to the limited offer, prices have climbed, which has repercussions on the purchasing habits of Canadians. Consequently, Mr. For example. Furthermore, Graydon underlined that consumption of orange juice per capita in North America has decreased considerably over the past 20 years. Therefore. due to the evolution of eating habits for breakfast and increased caution of consumers concerned with their health in terms of sugar consumption.

The pressure is further american orange juice less less new accentuated by the commercial dispute which currently opposes Canada and the United States. Nevertheless, The customs duties american orange juice less less imposed by Ottawa on certain American products. Meanwhile, including a 25 % tax on non -frozen orange juice from Florida, have increased prices.

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Although the Canada-St.-Mexico (ACEUM) agreement has many cross-border products. Moreover, certain basic food products, including orange juice, remain subject to customs duties, which increases costs for retailers and consumers.

Sector analysts, like Mr. Graydon, warn that the impact of these customs duties is more felt in Canada than in the United States. Graydon said these measures have had a minimal impact on the American economy. but that they contribute to inflation of foodstuffs in Canada.

“We cannot take an economy that represents 10 % of the American economy. expect our retaliatory american orange juice less less new customs duties to have any impact.”

american orange juice less less

Only a few sectors, including that of the bourbon of Kentucky, have undergone “harmful effects” in the United States, explained Mr. Graydon.

The packaging materials. imported ingredients for which there are no equivalents made in Canada are also affected by customs counter-grounds. which increases manufacturing costs, said Graydon.

Some suppliers who had initially absorbed costs in the hope of rapid resolution now have these costs on consumers. he added. The latest Metro financial report reports an increase in demands for increasing prices linked to the impact of customs duties.

The result is a higher price combination and fewer promotions on store shelves.

“In the short term, we must expect continuous instability in retail: less promotions, less volume and higher prices,” warned Mr. Graydon.

american orange juice less less new

It is possible to import other potential countries. but the cost of transport makes this option less viable, explained Mr. Graydon, american orange juice less less taking the example of Spain. He added that Florida. Brazil gave priority to their national customers rather than exports, which still reduced the offer for Canada.

Consumers react by turning to alternatives such as mixtures of long -term fruit juice. often cheaper than fresh refrigerated varieties, observed Mr. Graydon. He warned that this trend also reduces the choice.

“The offer is not only limited. It is complex and prices continue to increase, unless the commercial environment stabilizes, “he said.

American orange juice less less new

American orange juice less less

Canadian consumers “vote with their portfolio”

Eric Wickham. who worked on the Hoser Grocery Tracker project. who helped customers find the most affordable food products in the Grand Toronto region, notes that purchasing behaviors american orange juice less less new are changing.

“Unless you conduct an investigation throughout Canada. it is impossible to know if Canadians still love orange juice,” he told CTV News. “But I can say that Canadians have clearly tended american orange juice less less to vote with their portfolio. in the past.”

Mr. Wickham referred to the National Boycott of Loblaw in 2024, triggered by the outbreak of food prices.

Prices data indicate that the cost of orange juice has not increased spectacularly. According to Statistics Canada. the average retail price of two liters of orange juice in June 2025 is only about 30 cents higher than in June 2024.

Wickham explained that the disturbances of the supply chain. in particular for products imported from the United States or transformed into this country, end up repercussions on consumers. Whether they are offset by prices. supported by retailers to protect their margins. passed on directly to buyers, american orange juice less less new the costs of the supply chain inevitably influence retail prices, he stressed.

For Wickham, the reason that pushes Canadians to boycott American orange juice reflects more general dissatisfaction.

“I really think this is due to the” Buy american orange juice less less Canadian “campaign. the tendency to avoid American products. ” he said, suggesting that consumers still remember geopolitical tensions, threats to sovereignty and trade disputes since the entry according to US President Donald Trump in January.

Customs duties. inflation weigh on the food budget

Orange juice shortage in Canada occurs at a time when food prices are. already increasing more quickly than overall inflation.

According to the Loblaw food inflation report for the month of July, Canada experienced 2.8 % of food prices in June 2025 compared to the previous year, a stronger increase than that of 3.3 % recorded in May, but still greater than overall inflation.

The american orange juice less less new fall in the prices of fresh vegetables, which dropped by 3.1 %, brought a certain relief to consumers during the summer months.

However. customs duties remain an important factor in the increase in food costs. Loblaw notes american orange juice less less that around a third of all cost increases related to inflation subject. by suppliers are directly linked. to customs duties.

The report suggests that the impact is twofold: Canadian customs counter-officers on American food imports directly increase the prices. of food products. while American customs duties on packaging. ingredients such as spices and proteins, used by manufacturers selling in Canada, further increases costs.

For the moment. the glass of Florida orange juice. formerly running on Canadian breakfast tables, could well be rarer, not because it is unavailable, but because it has become an increasingly expensive choice.