Apple would work well on a conquest of the connected house market. The firm would notably seek to establish itself in robotics, the security of the home and connected screens … with a potential asset on the competition from Amazon and Google: its attachment to respect for privacy.
New information from Bloomberg tell us about Apple’s projects in terms of home automation, but also security of the home.
According to Mark Gurman, the company would notably seek to develop a system of intelligent cameras for the home, in the same way as other domestic safety products, to hunt on Amazon land and its Ring products.
We have known since December, already thanks to Bloomberg, that the firm works on a connected doorbell project with facial recognition via Face ID. Often very aware of what the Cupertino giant is preparing, the American media reports this week that this doorbell / camera would be fueled using a battery “” that can work from several months to a year with a single load ».
Apple soon at the tip on the connected house?
In detail, we learn that ” The device is equipped with a facial recognition system and infrared sensors to determine who is in a room ».
Mark Gurman adds that Apple ” think that users will install these cameras in their entire home to facilitate automation “, And that” Could signify automatically extinguish the lights when someone leaves a room or automatically launch the favorite music of a particular family member ».
Also according to the Bloomberg journalist, Apple also provides for ” Develop several types of domestic cameras and safety products as part of a brand new range of hardware and software ». The company’s ambitions in terms of connected house would therefore go far beyond the launch of a simple doorbell faceid or a single connected camera.
A few months ago, an Apple robotic project for the house was also talking about him. A robotic project then describes as a kind ” iPad mounted on a mobile arm that can rotate and reposition themselves to follow users in a room ».
It is not known, however, when these different ranges of devices will be created, but some sources, including Ming-Chi Kuo, still spoke recently of a start of hostilities in 2026. Apple would then seek to expand its catalog in 2027 and thereafter.
Note that for these different products, the firm would have an important asset in the face of its main competitors: respect for private life that it has brandished in standard for years … with a certain integrity it must be recognized (its setbacks on the ground of AI tend to attest).
On a home automation market which relates to the thorny question of the intimacy of the home, Apple could therefore enjoy a better image than Google and Amazon with consumers seeking to equip themselves.