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Audemars piguet inaugurates new shop:
The Swiss watchmaking house Audemars Piguet strengthens its presence on the Mediterranean coast with the. Moreover, opening of a new setting in the heart of Saint-Tropez.
Audemars Piguet strengthens its presence in the Mediterranean basin. For example, area with high potential for luxury
Nestled in an old village house of 300 m², the new Audemars Piguet store combines artisanal tradition and modern design. Therefore, Open all year round. Therefore, this new sales area is spread over two floors, offering an atmosphere that is both refined and friendly. In addition, Between lime walls. natural materials and local craft elements, the development integrates A Provençal touch thought to dialogue with the DNA of the watchmaker.
Imagined as a meeting place more than a simple point of sale. this new address invites fans of high watchmaking to live An immersive experience. Thus. a private garden accessible from the store audemars piguet inaugurates new shop extends the visit and offers visitors a moment of relaxation between two purchases.
With this new establishment, the Swiss manufacturer continues its retail deployment within the flagship destinations of luxury. “This opening in Saint-Tropez. an emblematic place of the Côte d’Azur, is part of our Willingness to meet our customers at the heart of the most popular destinations in Europe. After Porto Cervo. Capri and Taormina, this new shop strengthens our presence in the Mediterranean basin, offering our customers a unique and refined experience in a vacation location where they like to recharge their batteries “explained Marco Cito, director of European markets of the brand.
With this new Tropézienne address. audemars piguet inaugurates new shop Audemars Piguet pursues the development of a retail network based on exclusivity and proximity. A strategy embodied by the concept of AP HOUSES. these private apartments installed in large capitals, where brand enthusiasts are invited to live an immersive parenthesis in the world of manufacture, far from the traditional codes of watchmaking sales.
A paid strategy: in 2024, Audemars Piguet achieved a turnover estimated at 2.45 billion euros, for production voluntarily limited to 51,000 watches.
Audemars piguet inaugurates new shop
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