Back to Madrid sources for the Loewe Craft Prize 2025

Élodie Michaud, Co -founder, with Rebecca Fezard, from the Design Offstudio Design Agency, which is one of the 30 finalists of the Loewe Foundation Craft Prize 2025, does not give up: “The Loewe Foundation Craft Prize is the craftsmanship. »»


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Crafts in the skin

It must be said that the influence And the typing force of the Loewe house, in the lap of the LVMH mastodon, allow not only to bring together brand guests, but also to highlight all these creations through a large exhibition. This year, we retain the Japanese lace jewelry from Japanese Fumiki Taguchi, the scarified ceramics of Ghanaian Kobina Adusah or the vases of the American Scott Chaseling, which transforms glass into a kind of organic fimo paste, fluorescent like a treat.

“The selected projects, Like the techniques put forward, are so varied, that it is impossible to compare yourself or to put yourself in competition with each other, continues Élodie Michaud. Not only is this price very open (it is enough to be over 18 years old, editor’s note), but in addition, all the finalists are highlighted – and not only the winners. »»

Even if the endowment of 50,000 euros granted to the winner can change the course of a lifetime, “Being part of the finalists is already a” win-win “”assures Patricia Urquiola, member of the jury – alongside Olivier Gabet, director of the art objects department at the Louvre museum, Wang Shu, Chinese architect, winner of the Pritzker Prize, or Sheila Loewe, president, since the start of the prize, the Loewe Foundation.

Launched in 2016 by the former artistic director of La Griffe, Jonathan Anderson, great aficionado of know-how, ceramic collector and always looking for new techniques, “The Craft Prize aims to celebrate crafts, underrepresented and crushed at the time by architecture and design”concludes Patricia Urquiola. It has long been honored by the house, founded in 1846, which was originally a collective of craftsmen.


Read also: Loewe Foundation Craft Prize 2024: these craftsmen who marked the editorial staff

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