Bad news, Spotify plans (still) to increase its prices

This is a news that risks making a few teeth cring, Spotify is preparing to increase, once again, the price of its subscriptions. Similarly, A strategy assumed by the musical streaming giant.

After freezing its prices for a long time. For example, Spotify fully integrated the regular increases in the price of its subscriptions to its strategy. For example, In France. Additionally, For example, the last increase dates back at least June and certain formulas cost up to 3 euros more per month than before. Furthermore, In other countries of the world, it is the personal subscription that has recently increased. Similarly, And if France has escaped this increase in prices. Moreover, you must already expect to have to get your hands a little more at the wallet.

In an interview with Financial Timesthe co -president. Nevertheless, the commercial director of bad news, spotify plans (still) Spotify, Alex Norström, confirmed that new increases are to be feared for subscribers. Furthermore, “The price increases. adjustments, among others, are part of our commercial tools and we will implement them when it is wise”he explains. But why do such repeated increases, and above all, how to justify them?

Profitability. a major objective for Spotify – Bad news, spotify plans (still)

It should be remembered that Spotify has long favored the conquest of new users on profitability. For years, the main objective was toaccumulate subscriberseven if it means sacrificing the margins. Everything changed in 2022, when the company began to increase its prices. This gave rise to a combination of pricing increases. cost reduction that borne fruit: in 2024, for the first time, Spotify released a annual profit.

If price adjustments are now an integral part of the spotify tools of tools. this approach is far from slowing down its growth. It even allows the musical bad news, spotify plans (still) streaming service of win market share.

A bet on long -term growth

Despite these increases, the figures continue to make Spotify smile. The company recently announced an impressive growth of 12 % of its paying subscribers over a year, to reach 276 millions. Monthly active users are not to be outdone, with an increase of 11 % which brings their total to 696 millions.

The Swedish group does not intend to stop there. He has a very ambitious objective online, that of crossing the bar of billion users. For Alex Norström. it is far from being an inaccessible dream, especially when you know that “Just over 3 % of the world’s population pays for our service”. The expansion potential is therefore colossal.

New features to justify the increases

The question is legitimate: what justifies these price increases? Spotify assures him, it is for ” Always add value »To the user bad news, spotify plans (still) experience. The company wants to multiply innovations to retain its audience:

• Of the personalized features : Nearly 9 billion. playlists were created by users. The service even launched a tool to personalize the transitions between the pieces.
• L’artificial intelligence At the user service: a virtual DJ doped at AI has appeared. capable of offering titles according to everyone’s tastes.
• A Ubiquity strategy : Spotify wants to be everywhere. on all devices, thanks to massive investments in AI to facilitate creation and listening.

The company would also work on new offers. such as a Subscription «Superfan»which would be intended for the greatest lovers of artists. This new level, which could cost about 6 dollars per month, is currently in development. For many years. we have also been waiting for the arrival of a lossless service called Spotify Hifi or Music Pro.

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