Between stability and deep mutations

The year 2024 marks a turning point in the eating habits of the French. Meanwhile, While the meat. Consequently, egg products market crosses a transition period, new trends are emerging and redrawing the landscape of our consumption. Therefore, Zoom on key figures that reveal the mutations in our plates via a recent study.

A market in search of balance – Between stability deep mutations

The French market for fresh. Moreover, charcuterie and frozen products has relative stability in 2024with a slight contraction in value (-0.9%) compensated by a maintenance of volumes. Similarly, This situation reflects an adaptation of consumers in the face of prices evolution, which overall decreased by 0.8% to reach an average price of € 12.2/kg.

This apparent stability, however, masks contrasting developments according to the product categories, revealing deep changes in our food preferences.

between stability deep mutations

Red meat declining. poultry progress – Between stability deep mutations

The beef resists despite the drop in volumes – Between stability deep mutations

Traditional butchery meats are experiencing a notable decline, with a 3.5% decrease in the volumes consumed. Beef, despite a drop in consumption of 4.1%, maintains its premium meat status with an average price of € 17.9/kg, up 2.4%. This evolution suggests a more occasional consumption but oriented towards quality.

The regional specialties perfectly illustrate this trend: the false-filet remains particularly popular in the southwest (index 140). while the Burgundian beef seduces more in the center-east (index 124).

The lamb and the horse in strong falls

Ovine meat undergoes the highest drop in the market (-10.8% in volume, -8.0% in value), confirming its decline in French habits. Even more striking, the consumption of horse meat collapses (-14.1% in volume), testifying to the evolution of mentalities.

The Duck Revolution

Against the tide, Poultry is doing well with a remarkable increase of 4.9% between stability deep mutations in volume. The duck emerges as the 2024 star, literally exploding with +59.2% in volume. The duck breast almost doubles its consumption (+108.3% in volume), particularly acclaimed in the South West and the Center-West.

This success story perfectly illustrates the upgrade sought by consumers, who favor products with a strong culinary identity.

Eggs, mirror of our ethical concerns

The egg market reveals a major transformation of consumer expectations. With a global growth of 2% in volume, it mainly testifies to a deep qualitative revolution.

Outdoor eggs and on the ground continue their progresswhile cage eggs collapse. This trend reflects an increasing awareness of animal welfare, even if organic eggs (€ 0.41/egg) remain a niche market, particularly developed in the west of France.

French consumer robot portrait

Tastes geography

Eating habits draw a map of France with multiple flavors. The Paris region stands out as the heart of premium consumption (ovine. elaborate meat, turkey), the between stability deep mutations West favors fresh pork and organic eggs, while the Southwest claims its carnivorous tradition with the duck and quality beef.