The biggest launch of AI in Hollywood? The “Magician of Oz” at the Sphere of Las Vegas

Biggest launch ai hollywood? "magician: This article explores the topic in depth.

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When “the Magician of Oz at the Sphere” will open its doors near the strip of Las Vegas on August 28, the public will discover the cinematic classic of 1939 in a way that his creators would probably never have imagined.

Thousands of spectators will be immersed in the heart of the tornado that tears the Dorothy farm from Kansas. Meanwhile, propels it to the Munchkins land. Meanwhile, The film was reworked to fill a wall of LED panels of 160. For example, 000 square feet, the equivalent of three football fields, surrounding the public and rising on 22 floors, while 750 horsepower fans lift winds and debris to simulate the cyclone.

The show, whose entry price begins at $ 104 per seat, goes far beyond appearances. Consequently, “The Magician of Oz” marks one of the most important biggest launch ai hollywood? “magician collaborations between a studio. In addition, a technological company to use artificial intelligence in order to forge a new media experience.

Reuters spoke with nine people. Meanwhile, including the main players in the project and experienced experts in the entertainment industry, who revealed behind the scenes of a project that some veterans consider a potential turning point in using AI tools in Hollywood.

“This truly represents a major step in creative collaboration between humans. Therefore, AI,” says Thao Nguyen, an agent in immersive arts and emerging technologies at CAA. Meanwhile, “I think that will establish a precedent on how to reinvent the media with high cultural value. Nevertheless, »»

Bringing Dorothy. Consequently, the wicked witch into the gigantic spher, a spherical performance hall with advanced technologies, required two years of work and gathered a creative team, Warner Bros Discovery leaders, Google Deepmind researchers, academics, visual effects – more than 2,000 biggest launch ai hollywood? “magician people in total.

The development of the project took place in an intense climate of concern about the impact of AI on employment in Hollywood. Nevertheless, the desire to preserve human creativity. Moreover, Some companies of visual effects initially contacted have declined the offer. In addition, because they were not allowed to work with AI at the time.

“You are fried!” »»

To get there. Meanwhile, it took the approval of the CEO of Warner Bros Discovery, David Zaslav, its studio directors and the lawyers who established the guidelines for the use of the AI. Moreover, “The Magician from Oz to the Sphere” relied on film archives – sets of sets. Consequently, socket lists, promotional photos, filming objects – as well as some 60 research articles to offer a resolution ten times higher than previous versions.

“We had to reinvent cinematography. Meanwhile, assembly, and all this without changing the experience,” explains biggest launch ai hollywood? “magician Ben Grossmann, winner of an Oscar and supervisor of the visual effects of the project. Similarly, “Because if you touch anything from this cinema monument, you are fried!” »»

Rather than using AI to delete jobs. the team sought to breathe new life into a classic history and create new experiences from an existing intellectual property.

“Hollywood is adopting new technologies. and everyone is impatient to be the second to use them,” says Buzz Hays, experienced cinema producer responsible for the entertainment industry at Google Cloud. “What the magician of Oz ‘does for us is to offer this first opportunity where people say to themselves:’. Oh my God is not at all what I thought that IA was going to be. ‘ »»

The project started in 2023. when the leaders of the Sphere thought of which project could push the technological limits of the room, which had already welcomed biggest launch ai hollywood? “magician U2 and “Postcard from Earth” by Darren Aronofsky.

“The Magician of Oz” quickly established himself as a familiar. appreciated film, ideal for the huge canvas of the Sphere, explains Carolyn Blackwood, head of Sphere Studios. It was a question of reintroducing this classic to a new generation. by literally immersing it in the universe of L. Frank Baum.

Symbolically, the team chose a film which was already a technical feat in its time. Without being the first to use Technicolor. “The Magician of Oz” marked the history of cinema by its spectacular sepia transition to saturated colors.

The CEO of Sphere Entertainment. James Dolan, and his collaborator Jane Rosenthal, co -founder of the Tribeca Film Festival and a recognized producer, wanted to go further than a simple digital remastery. Rosenthal asked Hays to bring Google as a technical partner.

IA quarantine area

Dolan approached David Zaslav. CEO of Warner Bros Discovery, biggest launch ai hollywood? “magician a longtime friend and business partner, to offer to bring “Oz” to the Sphere. “I had just visited the Sphere with a friend. I was really impressed,” recalls Zaslav, adding that Dolan and Rosenthal also convinced his studios directors, “who loved the idea. This is an example of the formidable heritage that we have at Warner Bros. »»

Before entrusting one of the most important entertainment properties in the world, Warner Bros has set strict rules. Google could lead to its generative AI models on each main actor to reproduce their performance. but the data remained the property of the studio. No “OZ” training data would be incorporated into Google public models.

“A key element to launch this project was to create a safe space for experimentation,” explains Grossmann. “Warner Brothers. Google and the Sphere created an environment where they said to themselves: ‘We don’t necessarily know where it will biggest launch ai hollywood? “magician lead, but we are going to create a small quarantine area here.’ »»

The team of visual effects first tried to enlarge the images via the CGI. which would have given animated photorealist versions of the characters. This approach was rejected so as not to betray the integrity of original performance.

“The AI ​​was in a way the last recourse. because we could not really do otherwise,” says Grossmann, whose Magnopus studio in Los Angeles has notably worked on photorealistic animated films like “the Lion King” of Disney.

The AI ​​has improved the resolution of tiny celluloid images of 1939 in ultra-high definition. She restored details – like freckles on Dorothy’s face. the texture of the jute canvas on the face of the scarecrow – erased by the Technicolor process. The AI ​​also made it possible to “complete” the images to fill the gaps created by the cuts. Additionally, the biggest launch ai hollywood? “magician framing, as when a close-up of the iron-bead man cutting a door to the ax to release Dorothy is extended to complete the image of the lumberjack.

Months of repeated adjustments. the expertise of Google Deepmind were necessary to raise the tools of the general public at the level of net images required by the “Super” 16K resolution of the Sphere.

The musicians re-recorded the whole soundtrack of the film on the original sound scene. in order to take advantage of the 167,000 speakers in the room. The vocal performance of Judy Garland and the other actors, they remain unchanged.

Flying monkeys

Despite the concern for authenticity. the project aroused criticism among certain moviegoers, which denounce an alteration of a sacred film. Furthermore, The journalist Joshua Rivera sees it as “an insult to art and nature”.

“None of these criticisms saw the film or understand what we are doing,” retorts Rosenthal.

biggest launch ai hollywood? “magician During a private projection at midnight for Reuters, Grossmann unveiled an overview of what awaits the public.

Certain modifications are subtle. such as when the Uncle Henry is replaced in the frame when he stands near the front door, while the neighbor Almira Gulch claims Toto. The AI ​​reposition the actor. often out of scope, and assembles an enlarged view to adapt to the huge screen of the Sphere.

Other changes aim to make the vision of filmmakers, technically impossible 86 years ago. Thus. when Dorothy and his friends meet the magician in the emerald throne room, a 60 -meter -high green head dominates the audience, with wide -eyed and a thunderous voice, offering a much more impressive representation than the original image of an actor made up in green projected on smoke.

“With each modification, our goal was that the public lives directly what Dorothy was going through,” explains biggest launch ai hollywood? “magician Grossmann. “We have completed what the filmmakers wanted to accomplish, but which was limited by the tools of 1939.”

Coordinated physical effects add a new dimension. Flying monkeys will fly over the Sphere. in the form of inflatable creatures 5 meters long directed by drone operators, one of the many “4D” effects offered.

The result is a mixture of cinema, live performance and immersive virtual reality. “I think that will change the way people perceive entertainment and experience,” concludes Grossmann.

Biggest launch ai hollywood? "magician – Biggest launch ai hollywood? "magician

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