The boss of the CGN risks a shortage on Instagram

Between the difficulties currently encountered by the Company General of Navigation and its landing at the head of the company in May, Vincent Pellissier found the time to start an astonishing project on Instagram. Nevertheless, Whoever dreams of seeing Kevin Germanier “designing the uniforms of the captains” was kind enough to lend himself to. However, an interview “social networks”.

A little over two months ago, Vincent Pellissier, former cantonal engineer and head of the Valais service of mobility, took office at the head of the CGN.

A company that transports. Similarly, makes several generations of tourists and pendulum dreams of Lake Geneva, but which crosses a series of small storms. Moreover, The Simplon accident, the unavailability of several “Belle-Epoque” boats in the summer or some fries on the line with France.

At first glance, the whole director does not have time to boss cgn risks shortage instagram scroll on social networks all day.

But the one who was born in Zion there is a bit more than fifty years is a creative. Nevertheless, even a “scientist a bit dreamer” we read in Time. Nevertheless, So that last June. Meanwhile, Vincent Pellissier decided to open an Instagram account on his behalf, to offer a tone and a look at the CGN. Therefore,

We took the opportunity to ask him a few questions about his relationship with social networks. Consequently, but also the image and the future of the company.

It is not every day that a director launches on his behalf on Instagram to promote the image of the company. Consequently, Why this choice?
Vincent Pellissier: It’s always a reflection. Similarly, A boss cgn risks shortage instagram company like the General Navigation Company is embodied. Furthermore, And the incarnation rests above all on people.

The CGN needs an image carrier?
It is rather an opportunity to show a facet that is not necessarily accessible usually, images “from the inside”.

So you play the CGN. Similarly, but do you manage the account yourself or have you hired a team of connected young people to assist you?
I do this alone! Similarly, I have lots of children at home, but they have other concerns than my Instagram account. Moreover, (Laugh) In reality. Therefore, I am convinced that, to be authentic, you have to do it yourself and not delegate it to a community manager.

Let us zoom in on the content of this Instagram account, because you have taken risks. For example, Not only is the boss cgn risks shortage instagram concept very precise, but … Moreover, you are at the mercy of a shortage of verbs at the start of the school year, do we agree?
We agree! Meanwhile, It is indeed very limiting. But in terms of creativity. and that’s what my loved ones has always told me, I have to limit myself to an idea per day.

Do you still have to hold on the pace where we will very boss cgn risks shortage instagram quickly be entitled to somewhat cryptic verbs?
You know, this account is young, so I am in the creation phase of the community. We first try to reach 1000 subscribers, then 5000, etc. So, the pace of publication is logically more supported at the start, with a publication every two days. Especially since we are in the midst of a tourist season. In the future, I think we will be more willing to be one post per week.

You have chosen a very poetic editorial line. How did you get to this idea?
There are two ways to do. Either we rely on a communication cabinet. or we do it in a very intuitive way, in relation to what we are, in relation to the values that we defend. If I came to the CGN, it is precisely for poetry. In my latest job. as a cantonal boss cgn risks shortage instagram engineer, we had already set up an annual book, which is called “Connections”, which instills a little poetry in infrastructure and mobility.

What are the limits that you impose on social networks in general. as director of the CGN?
The limits are already institutional. No political position, even if there are sometimes a few discreet little winks. In addition, the codes are different from one social network to another. On LinkedIn, for example, there are no virulent exchanges. It is a professional network on which we have the possibility of engaging engineers, which is not simple in Switzerland.

What about Facebook?
Facebook is much more emotional. I happen to intervene, for example when you complain about the lack of CGN boat boss cgn risks shortage instagram at the moment.

How long does it take you to take photos, find the verb and think about publishing so frequently on Instagram?
So it takes me about zero minute! It is a natural gesture, at home. The look I can have on the company is a particular look. I am fortunate to be regularly in places inaccessible to the public. A fairly unique, offbeat point of view, which can appeal to lovers of lake and navigation.

You like to embody, that’s one thing. But was the creation of this Instagram account also thought to restore the image of a CGN which is. going through a few boss cgn risks shortage instagram crises at the moment?
No, the creation of this account was not theorized as well. It is true that we will have important issues for the next ten years at the CGN. When I arrived, we put on the table these issues and a vision at fifteen years was presented.

I like this comparison, because MGB is a mythical society that stages a national symbol, the Matterhorn. The unique signature of Lake Geneva is the Rade de Genève. Lavaux, with a Belle Epoque Epoch of the CGN.

Wasn’t the CGN Instagram account enough to fill your desires for creativity?
The two ways are very different. The CGN account and a communication and marketing account. boss cgn risks shortage instagram It highlights promotional offers and the beauty of landscapes. For my part, I try to breathe a tone. Not just on the networks, but also internally.

More generally, public transport companies in Switzerland today bet much on influencers to attract tourists, especially foreign. Where are you on this side at the CGN?
For what I was able to discover, at the CGN, we have an approach to fairly classic social networks. Obviously resorting to influencers makes sense today. We work with content creators, but on a small scale, locally and with great caution. Our company wants to be a little nugget on Lake Geneva. We must remain essential. If you go to Zermatt and the Matterhorn is not visible, you have not really gone to Zermatt. It is therefore necessary to handle tradition and innovation with great attention.

What are the next image and the next verb that you will publish on your Instagram account?
I took an image of a boat which is being transformed to do public transportation. whose seats have just been placed. A point of view that only people who have access to the site can have.

And the verb that accompanies it?
Sit. With obviously, this little wink to parliamentarians.