Byd’s boss announces the arrival of a third brand of electric cars

That it seems far away when “made in China” rimed with low -end. Meanwhile, In the automotive universe, it is even all reversing it. Therefore, Chinese manufacturers are now much more advanced than certain European historical brands. Nevertheless, and they are now leaving Europe with serious assets.

Byd, this is not only the brand that we are starting to know well in Europe. For example, It is also other brands, best known in China, which will soon land on byd’s boss announces arrival third the old continent.

There is in particular Denza. a high -end brand intended to overshadow the premium that are Audi, BMW or Mercedes, then there is Yangwang, a manufacturer that targets even further and directly wishes to attack Bentley, Rolls-Royce, Porsche or Ferrari.

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Launched in 2023. the Yangwang brand quickly established itself as a concentrate of innovation and performance. And it is on these only arguments that this young brand can rely, its name not (yet?) The resonance of European behemoths.

Its first model, the Yangwang U8, is a luxury SUV with a range of autonomy, developing more than 1,000 horsepower. With features as spectacular as aiques. such as 360 ° on -site rotation and emergency flotation on water, it even surpasses the byd’s boss announces arrival third BMW M3 on paper in terms of pure performance. Not sure he can follow the cadence of an M3 on the Nürburgring, but the heart is there!

On the other hand, the second model, namely the Yangwang U9 electric supercar, could give some cold sweats to BMW, but also to Ferrari or McLaren. For the moment. she mainly makes the buzz because she “jumps” on site and can be controlled on three wheels

Byd's boss announces arrival third – Byd's boss announces arrival third

An offensive on European soil from 2026

Despite a remarkable first appearance at the Goodwood Festival of Speed last year, Byd had hitherto been of European launch for its Yangwang brand. It is now done.

In an interview byd’s boss announces arrival third with British media AutocarStella Li, vice-president of byd, confirmed The upcoming arrival of the brand in Europe. This will take place after the introduction of the Denza brand, scheduled for the beginning of next year.

The first models sold on the continent will be the Yangwang U8. the Yangwang U9, followed by a new ultra-powerful electric sedan, the Yangwang U7.

This four -wheel drive limousine, equipped with four electric motors developing 1,300 horsepowerpromises an acceleration from 0 to 100 km/h in 2.9 secondsand arises as a direct competitor of the Lotus Emeya.

A first for a Chinese manufacturer in the very high -end

With the arrival of Yangwang in Europe. Byd becomes the first Chinese manufacturer to tackle the segment byd’s boss announces arrival third of ultra-high range luxury vehicles on the old continent.

However. it remains to be seen whether the manufacturer will opt for an aggressive price strategy against Bentley Bentayga and Ferrari 296, or if it will bet on technology and exclusivity.

In any case. the bet promises to be risky in a universe where customers swear by brand image and prestige, but also by more traditional engines.

Not to mention that Yangwang will also have to assume its “Made in China” side. even if, factually, it no longer necessarily had to be.