Launched in partnership with KDA3, the platform is based on revolutionary technology and offers supporters new ways of getting closer to basketball in Canada.
TORONTO, August 11, 2025 / CNW/ – After a year marked by an unprecedented momentum, Canada Basketball offers supporters a new way of getting involved by launching Unify+a digital membership platform that celebrates the community, national pride and the commitment of supporters. Unify+ offers exclusive access to the community and content of Canada Basketball, allowing members to benefit from advantages designed for them, such as early access to derivative products, ticket office and interactive experiences – all on unify.basketball.ca.
A look at Unify+ (Groupe CNW/KDA3)
A look at Unify+ (Groupe CNW/KDA3)
Unify+ is a unique initiative launched by a national sports organization (OSN), aimed at offering supporters a real appropriation of their passion and to enhance the experience of supporting Canadian teams at all levels. Supporters who join now can obtain several rewards offered for a limited period, such as the status of founding member, customizable sodails of Canada Basketball, pre -registration premiums and priority access to invaluable experiences that reflect their role in the construction of the culture of Canadian basketball. Unify+ members will be recognized for their contributions to the platform – whether by sharing basketball content, animating discussions or supporting their local teams – all without having to buy token or perform unwanted digital tasks.
« Unify+ was created specially for a community of supported partisans of Canadian basketball, ”said Michael BartlettPresident and CEO of Canada Basketball. “We are extremely proud to have been associated with KDA3 to create this new environment allowing our audience to get closer to our athletes and our national teams. We are still trying to innovate and grow the basketball community in Canadaand the creation ofUnify+ was a natural step in this process. »»
Unify+ also becomes the essential destination to encourage the next generation of Canadian basketball talents, facilitating support for young emerging athletes across the country. The platform was launched in beta version on August 4 at the U15 national championships, allowing the supporters and families of athletes to watch the matches, consult the scores and follow the progression of the provincial teams – all even Unify+. The young people and the parents who signed up for the platform were automatically enrolled in the draw for running the chance to win tickets for the reunion evening, powered by Unify+, on August 13 as part of the flagship event of Canada Basketball, Globl Jam. Presented by Unify+, the reunion evening will featured some of the largest world basketball stars, including Shai Gilgeous-AlexanderRJ Barrett, Dillon Brooks, Lu sleeps, Andrew Nembhardas well as Olympians such as Shay Colley, Yvonne Ejim, Sami Hill, Syla Swordsand many others*.
“It’s not just another technological partnership – it’s a new way of thinking about the relationship between supporters and their sport, and Unify+ will help shape the future, ”says Christian Repentfounder and chief executive officer of KDA3. “Thanks to blockchain technology integrated to Unify+we put power in the hands of supporters while directly supporting the growth of Canadian basketball. »»
Beyond the support of supporters, high performance coaches and Canada Basketball technical staff will also contribute to the platform by offering advice and content to support training, thus influencing long-term development of the next generation of Canadian basketball talents.
Other resources will also be available, such as standardized training and development programs for coaches and officials.
The members ofUnify+ Will be recognized for their contributions to the platform – whether it is to share content, animate discussions or support their local team – without having to buy tokens or to accomplish unnecessary digital tasks. Unify+ is a unique initiative of its kind launched by a national sports organization, designed to offer supporters a feeling of property of their passion and enrich the experience of following Canadian teams at all levels.
Unify+ is propelled by Berachain, a new generation 1 blockchain of layer 1 designed to support concrete applications in the real real world, as well as by Frequency, a general gateway which allows developers and companies to create in all fluidity. Although the platform is based on blockchain technology, no technical knowledge or use of cryptocurrency is required. Supporters can simply register and take advantage of the advantages of a new digital Canadian basketball community, or get more involved by choosing from different membership options to unlock even more advantages within Unify+.
Canada Basketball follows the steps to Napoli SSC as an innovative organization using KDA3 to transform the experience of supporters and strengthen links within its community.
Supporters can visit unify.basketball.ca To register for Unify+ And claim their membership today.
*The presence of athletes is subject to change
About Canada Basketball
Canada Basketball is the national sports organization responsible for basketball in Canada. Recognized worldwide and by the International Federation of Amateur Basketball (FIBA) as well as by the government of CanadaCanada Basketball is the only leading body for amateur basketball in the country.
As a non -profit organization, Canada Basketball represents all the interest -related interests and ensures leadership, coordination and the development of the development of this sport at all levels.
About KDA3
KDA3 is a platform for supporting partisans and membership supplied by Blockchain technology, designed for sports organizations, creators and communities. By combining identity on the channel, customizable loyalty programs and exclusive digital experiences, KDA3 transforms the supporters of the daily life into committed actors. Built on Berachain, KDA3 represents the next evolution of sports support at Canada and elsewhere. To find out more: www.kda3.io
About Berachain
Berachain is the first blockchain powered by the “Proof of Liquidity” consensus mechanism, designed to help companies grow and offer sustainable chain savings. Thanks to a unique consensus mechanism called “Proof-of-Liquidity” and an entirely integrated technological structure, Berachain offers an unequaled capital efficiency, great speed of execution and optimal flexibility for developers. Thought for communities, culture and real utility, Berachain is the infrastructure layer of the next web3 adoption era. To find out more: www.berachain.com
About Frequency
Frequency is the general public layer for creating web3 applications on Berachain. Designed to make the Blockchain infrastructure usable and intuitive, Frequency allows developers, brands and companies to launch high impact products that favor real value, composable identity and fluid user experiences. From sport and entertainment to loyalty programs and social applications, Frequency is the gateway to build the next generation of digital communities. To find out more: www.frequencyadvisors.com
Press equipment:
Click here to access the press kit ofUnify+
Media contacts:
Abby AlbinoCanada Basketball – [email protected]
Akasha in TomassoKda3 – [email protected]
Source Kda3