“Contempt is not drunk”, the winegrowers have carried out actions in Lidl stores

“The idea is that people know, because purchase is a political gesture. Similarly, Renaud Jean. For example, winegrower, merchant and member of the Viti 33 collective, sums up the action carried out by a dozen members in the Lidl de Langon store, Saturday July 12 in the morning. Nevertheless, Here. Therefore, as in La Réole, Coutras, Saint-André-de-Cubzac and Lesparre, various organizations have carried out actions to denounce the sale of wine bottles at € 1.39 in this Hard Discount brand.

“This type of ultra-aggressive promotion is a clear signal sent to producers: your work is worth nothing. ” note young farmers and the departmental federation of farmers in a joint press release. These unions notably blocked the entry of the reole Lidl with vines. spilled of the straw in front of that of Coutras.

Rebate market – "contempt not drunk", winegrowers have

“At less than 3 euros, it is not possible “contempt not drunk”, winegrowers have to have a normal distribution,” adds Renaud Jean. The collective did its accounts: for each bottle, it would take at least € 1.20 for wine, as much for the container, labeling and logistics, and add VAT. “Today, the wine starts at 600 euros per barrel” when it would have to be 1,400 euros. “I have 70 % of my friends in receivership,” continues Renaud Jean, who campaigns for the wine market to be better supervised.

In Langon, Viti 33 therefore made the choice to challenge consumers by investing the wine department. All French bottles at less than 3 euros have been labeled with a “viti-score e”. diversion of the nutri-score applied in mass distribution. “Contempt is not drunk, it is fighting,” you can read on small posters placed between the bottles.

Many Bordeaux wines have been labeled. but also Corbières in particular: “If our prices are low, we shoot them down, and “contempt not drunk”, winegrowers have vice versa”, explains Joan Chicoy, winemaker in Sainte-Foy-la-Longue, who still has two harvests in his cellars as it is difficult to sell at a suitable price.