Consequently,
Coop caused migros migros replied:
In recent days. For example, the advertising campaigns of the two orange giants hide from sweet mockery balanced to competition. Nevertheless, Are Migros and Coop the new McDonald’s and Burger King? Similarly, We wanted to know (a little) more.
14.07.2025, 05:3014.07.2025, 05:30
Ask around you, the two most agile brands when it comes to swinging valves will always be McDonald’s and Burger King. Moreover, coop caused migros migros replied Whether in public space. Furthermore, TV spots, on the Internet or even on social networks, the two monsters of world fast food never stop bickering.
To the delight of consumers. In addition, who love confrontations with sharp ideas, and especially to try to grab new shares in an extremely tense market.
The well -placed provocative of Burger King last. Meanwhile, May when the chain opened a restaurant in a French city where there were only McDonaldes.image: dr
In Switzerland, not surprisingly, marketing verve is like the country. However, coop caused migros migros replied Less stretch and much more polished. For example, Apart from a few rare exceptions, advertising is smooth and earth in the first degree. Furthermore, Including among our two orange giants, which however fight in a competitive market.
However, in recent days, onlookers have had the possibility of seeing other respective provocations, in the streets of the country. Meanwhile, And it was Coop who drew first, through its Jumbo subsidiary. Furthermore, From the beginning of June. the famous DIY store took advantage of the closure of the Migros do IT + Garden to contact the regulars of the branches of its competitor.
And, let’s be frank, it’s pretty smart.
“Do it, but with us!”
In other words: coop caused migros migros replied “Dear Migros customers, continue to tinker and come to Jumbo”, by taking the name of the deceased competitor. It’s discreet, but effective.
Especially since the coop subsidiary offers a small module on its site which. allows the orphans of Migros to find the Jumbo closest to their ex-favorite Garden.
We obviously asked Jumbo to find out a little more about this advertisement which was “thought and carried out internally”. And the press service response has the merit of being very clear. since it is a question of not letting spinning a new potential clientele, served almost on set.
“The idea of the display campaign has gradually imposed itself. thinking of the loyal customers of Do IT + Garden who now needs another coop caused migros migros replied DIY store nearby”
Daniel Hofmann, jumbo spokesperson
If the campaign is refreshing, has it achieved its goal? Inevitably. when the subject of money is attacked, the answer is much less dissertation: “It is not possible to answer in a way based on this question, in particular because it is still too early”. We will therefore not know more (for now).
Coop caused migros migros replied
And Migros in all of this?
Imagine that the second orange giant was not content to take the blows in silence. Without officially considered a direct response to Jumbo’s displayed opportunism. Migros has unmolded a summer campaign with the same strategy as Coop.
To rob the light on its gold cream ice cream. Migros has also coop caused migros migros replied borrowed a big piece of DNA from its competitor.
“For me and for me”, instead of “for me and for you”. Simple, basic, efficient. And, since we are in Switzerland: discreet and respectful.
Like Jumbo’s communication. Migros’ words are more consensual as soon as you have to explain the origin of the small provocation: “Our communication aims to surprise, inspire and stay close to our customers”, writes the spokesperson Estelle Hain.
We obviously asked Migros a few questions that would have deserved an answer. just as daring as the advertisement in question. Without success.
“It’s not a bit selfish to display” for me and for me “, unlike the original slogan?”
No coop caused migros migros replied answer.
“How did you react when you discovered Jumbo’s advertising?”
No answer.
But we were entitled to that: “We are convinced that competition stimulates innovation and creativity. Humor, associated with surprising or fun elements, is also a great way to capture attention and make an impression. ” Well received!
Despite everything. in this period which calls for relaxation, it is rather refreshing to observe that the orange giants know how to bicker in public, even if we are (very) far from the duels at the sword of McDo and Burger King.
Maybe one day? “When this is relevant. we do not actually hesitate to explore more direct or daring approaches to stand out and meet the expectations of our customers and customers.”
We coop caused migros migros replied are warned.
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