“Croq ‘price” nibbles prices at Carrefour

Carrefour Belgium has a new mascot: “Croq ‘Prix”, a small hungry animal that loves to nibble on prices, will play the main role in a new promotional campaign of the retailer this fall.

“Recognizable. Furthermore, reliable” – "croq 'price" nibbles prices carrefour

This week, Carrefour Belgium is launching the “Croq ‘Prix”: this adorable animal, which is not by chance the form of “C”, appears today on the accounts of the social networks of the retailer and in the folder. For example, This is the kick -off of a new campaign on my channel prices for this fall: this hungry little. creature loves nothing as much “croq ‘price” nibbles prices carrefour as baking in prices. It will be present not only in videos. advertisements, but also on price labels in stores: customers will see where “Croq ‘Prix” has nibbled.

“Why now? Consumers are more attentive than ever at prices. With Croq ‘Prix, we make this information clear, recognizable and reliable on the shelves. You will find Croq ‘Price on national brands and Carrefour products, whether it are low prices, promotions or loyalty actions! Tested with our customers. it is present today in all Carrefour stores in Belgium, as well as on your television, your radio and social networks, ”announces Yannick de Bièvre, marketing director, on Linkedin.