Customs duties: PlayStation and Pepsi increase their prices

Two weeks after the application of Donald Trump’s customs duties between 10. Consequently, 50 %, several companies have changed financial strategies to deal with the new economic policy led by Washington.

Among the options chosen to increase the price of goods sold. In any case. this is the choice that was made by the Japanese electronics giant Sony, but also by the American company Pepsico.

For the first. Sony by the voice of her vice-president Isabelle Tomatis, said he made “the difficult decision to increase the advised sale price of the Play Station 5 consoles in the United States from August 21”.

The value of a PlayStation 5 in the United States will increase to $ 550, and that of the PlayStation 5 Pro at 750 dollars. However. customs duties: playstation pepsi increase the Japanese company had warned the Trump administration in May Adjustments that Sony could lead in the event of customs duty.

“A difficult economic environment” – Customs duties: playstation pepsi increase

“Like many international companies. we continue to evolve in a difficult economic environment,” said the Japanese entertainment giant in a blog post. Japanese products being assigned up to 15 % minimum. in addition to the rates applied before Donald Trump’s return to the White House.

“A complex. dynamic customs landscape” which also played in the decision announced this Wednesday by the American giant of Snacks Pepsico to increase the price of its carbonated drinks by around 10 %.

Evoking a “complex. dynamic customs landscape”, Monster Beverages -Energizing drinks could also increase the price of its drinks in both the United States and internationally, said its boss, Hilton Schlossberg said in early August.