It is a moment of the ritual year, both important for the children’s school career, and delicate for the family budget. For purchases of school supplies, some do it in July, when teachers provided the list of notebooks, pens and binders to bring in class in September. Others have been waiting for the very last days of August, or even in early September. For the most part, the starting point is the payment of the back -to -school allowance, this year Tuesday, August 19 – on August 5 in Mayotte and Reunion – by the Family Allowance Fund or by the Mutualité Sociale Agricole.
Awarded to nearly 3 million families, under resource conditions, the allowance was revalued by 1.7 % to adapt to prices evolution, after an increase of 4.6 % in 2024. In 2025, it will be 423.48 euros and 462.32 euros depending on the age of the child (from 6 to 18 years). “For two years, back -to -school purchases have been concentrated after the payment of the back -to -school allowance”confirms Patrick Forveille, Managing Director of Pilot Pen in France, the designer of the erasable pen frixion. In 2024, office sales Vallée had jumped 25 % on the day of the payment of this allowance. “Almost half of the turnover of the return to school market is now made between [son] payment and the first days of September ”notes Adrien Peyroles, Director General of Bureau Vallée. “The first week of September became very important, almost too much elsewhere. Stores are being stripped “adds Florence Breton Remia, sales director of the Excava-Clairefontaine group.
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