The famous Toulouse Bedoues perfumes are bought and change hands

In addition,

Famous toulouse bedoues perfumes bought:

essential A family business more than a hundred years old. Similarly, Berdoues perfumes have just been bought by Léa Nature, organic specialist. Nevertheless,

The Toulouse perfumer Berdoues became known at the beginning of the 20th century by his cologne waters. Furthermore, then for his Violette fragrances. Meanwhile, Founded in 1902, the family business is still today led by the fourth generation. Consequently, It was in 2009 that Pierre Berdoues. after 55 years spent in the company, passed the torch to his daughter Sophie who became president.

Distributed in supermarkets. perfumery – Famous toulouse bedoues perfumes bought

Berdoues perfumes design and produce perfumes, cosmetics in its own brands or subcontracting. 60 % of sales are made in large retailers and 30 % in perfumery and 10 % in white brand in famous toulouse bedoues perfumes bought subcontracting. Installed in Cugnaux near Toulouse, the SME employs 100 people and generates € 20 million in turnover.

Léa Nature and Berdoues perfume teams. DR

Leaning since 2011 to three players in the BPI France Investment Capital. GSO Capital (Crédit Agricole) and Multicroissance (Banque Populaire Occitane) who have 60 % of the capital, Berdoues is now turning a page in its history. These three shareholders have just sold their participation in Compagnie Léa Nature. This manufacturer of organic and natural products (food, hygiene and cosmetics, health, etc.) is based near La Rochelle and employs 2,000 people through twenty production sites in France for € 498 million in turnover.

Read also: “As of adolescence. I wanted to work in the family business,” explains Sophie Berdoues-Coudouy, famous toulouse bedoues perfumes bought on March 8

Sophie Berdoues remains in control

With this majority acquisition, company Léa Nature has a strategy of redemptions of organic, family and independent SMEs “which contributes to maintaining the know-how and jobs in regions”. Sophie Berdoues-Coudouy, who retains a significant part of capital, remains in the group’s governance. “This rapprochement is a great opportunity to accelerate our development while remaining faithful to our DNA. We share the same vision of the responsible company. anchored in the territories, respectful of the environment” reacted the Toulouse business manager.

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