In summary
• In 2024, France welcomed 102m of visitors, a world leader in tourism.
• Paris shines thanks to the Olympic Games, but the whole country seduces with its varied landscapes.
• French tourism relies on authenticity, art of living and innovative experiences.
She makes hearts beat, shine her eyes and waltz the suitcases. Each year, they are millions to be charmed by its flowery villages, emblematic museums or Sunday morning markets. And if we believe the very latest figures of Tourism UNFrance does not only appeal to its European neighbors: She literally makes the whole world crack. In 2024, more than 102 million international visitors put their suitcases in Franceconfirming his irresistible aura.
Paris at the top, but magic extends far beyond
Oui, The Light City remains the undisputed star. In 2024, Paris saw its sidewalks swarm like rarely thanks to Olympic Gamesreal springboard for the attractiveness of the capital. Tourists rushed there to vibrate in the stands, but also to stroll along the Seine, climb the Eiffel Tower or get lost in the aisles of the Louvre. The city offered an irresistible mixture of sporting performance and open -air culture.
But don’t think the magic stops at the device! The UN Tourism classification revealed that theA whole France played the seduction cardfrom Norman cliffs to Corsican coves. We have seen the circuits in Bordeaux, the croissants tasted in the squares of Lyon, the selfies at the top of Mont-Blanc, and even the bucolic walks in the vineyards of Alsace vines. And if the sun shone in Provence, The diversity of French landscapes above all enabled everyone to find their corner of paradisethat L’O Vienne de Tokyo, São Paulo or Montreal.
On the figures side, France proudly sits at the 1st world place with 102 million international visitors in 2024either 2 % more than in 2023. She is ahead of Spain (93.8 million) and the United States (72.4 million)a podium that reflects the desire for culture, gastronomy and authenticity that animates post-pandemic travelers.
A permanent invitation to escape (and happiness)
If France bewitches as much, it is not only for its monuments or its good little dishes. It is also because she knows Speak to the heart, both sophisticated and accessible, both intense and quiet. She invites to take the time, to marvel, to taste everything – sometimes even to do nothing.
Atout France, the agency in charge of tourism promotion, has understood this: in recent years, it has put double bites to shine France as a concentrate of art of living. Vitamin international campaigns, emotional clips, large -scale partnerships: everything has been done to send a clear message to the whole world: “France awaits you”.
The regions also took over with panache. Less known, but just as attractive, they released the big game: gourmet routes in Burgundy, pop festivals in Brittany, Cozy thermal baths in the Massif Central… French tourism is no longer only Parisian: it is polyphonic, surprising, and above all very alive.
And what about this ability to reinvent yourself? Between unusual accommodation, educational farms, bicycle escapades and Slow Life stays, France offers an experience that sticks to the times. She makes you dream without tiring, she inspires without impressing, and that is probably why she likes so much.
In 2024, France has not only attracted tourists: it touched hearts. And in this world that goes fast, it remains this sweet landmark where you come back again and again, with a smile.