Google assures that its AI is not killing the web

Google is integrating generative AI into all its products and, of course, the search engine is no exception. On Google Search, the firm already offers a functionality called the IA seen which automatically generates answers to the questions asked by the Internet user. Although it is always necessary to be wary of the information produced by a generative AI (because of the risk of hallucination), these glimpses created by AI are very practical for the user. On the other hand, website publishers may fear that if the Internet user gets his answers directly on Google Search, they no longer click on the links and no longer visit their sites.

Google claims that the number of clicks he returned has remained stable

However, Google ensures that this is not the case. “Overall, the total volume of organic clicks to websites from Google Search has remained relatively stable from one year to the next”, Indicates Liz Reid, the head of Google Search. Regarding publications which evoke a drop in traffic on websites, it claims that these reports are based on biased methodologies, isolated examples or on changes that have taken place even before IA features of the search engine. Moreover, the manager of Google Search indicates that in addition to not really impacting the number of clicks that Google refers to external websites, the AI would also improve the quality of traffic (Internet users would go back after clicking on a link).

Liz Reid nevertheless admits that the habits of Internet users are changing. “” “Internet users are looking for more and more sites offering forums, videos, podcasts and articles where they can hear authentic voices and first -hand points of view, and they click on these sites. They are also more likely to click on web content that helps them know more, such as an in -depth criticism, an original article, a single point of view or a reflected analysis in the first person. The sites that meet these scalable needs for users benefit from this development and generally see their traffic increase ”says the manager of the search engine.

Google will add even more AI to its search engine

The other argument of Google is that, thanks to AI, people are doing more research. And the new interface that uses generative artificial intelligence means that Google results now include more external links. Thus, the firm believes that it now offers more opportunities to be visited to website publishers.

In any case, Google responds to the controversy while it gradually deploys an IA functionality even more advanced on its search engine. In addition to IA previews, Google already offers a feature called “AI mode” in the United States. In essence, this feature allows you to interact with Google results as we would on the Gemini chatbot.

• Google is accused of lowering websites by directly answering the user’s questions on their search engine
• But the firm ensures that the number of clicks it returns has remained stable
• This nevertheless admits that the type of content sought by Internet users is changing

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