Always anxious to keep its search experience relevant, Google tries a new presentation more segmented for its results with, you will have guessed it, the help of AI.
It is far from the period of the 10 blue links, then Basta. For many years now, Google has changed the presentation of its search results to integrate more and more interactive elements or deemed relevant to the context.
Google’s latest innovation in the field is called ” Web Guide »And seeks to better split the different links according to their content, as explainedAndroid Authority.
Well -stored results
Concretely, this new mode will segment the large theme search results to provide several complementary lights to research.
In the example given by the firm, a simple research “VSolo oating in Japan»For example, bring out links classified under the label»Complete guide for a solo trip to Japan », « Solo travel experience story in Japan»Or«Tourist recommendations». The user’s free then to choose the results category that suits him best
To be able to classify the results with so much insurance, Google is based on its gemini AI and a research method nicknamed “request in a fan”. The latter generates several searches similar to that carried out and then classify the results in the suitable category. This is close to what the “IA mode” already launched by Google does a few weeks ago, but pointing more directly to primary sources.
Google’s necessary diversification
For the moment, the “web guide” is not yet activated by default and only accessible via Google’s “Search Lab”. The categories appear only in the “Web” tab and not on the general search page. Unfortunately, the option does not seem to be offered to Internet users located on the old continent.
Google’s intention still seems to democratize this research method in everyone gradually. With the general results by AI, contextual supervises, the multiplication of pubs and soon to segment the search results, the search page on Google no longer has much to do with what it was barely 10 years ago.
To go further
Goodbye Google research, this function will change your way of looking
It must be said that the pressure of competition is tough. And if Google still keeps an ultra -majority market share on web search, the engines boosted at AI are kindly trying to add the good old web search.