News Game GTA 6: The behavior of the players change and worry the managers of Grand Theft Auto
In an interview given to Thegamebusiness, Take-Two CEO returned to the players’ request and after GTA VI, we take stock.
The transformation of the video game landscape is today one of the main sources of concern for Take-Two Interactive. Strauss Zelnick, CEO of the group, talked about it in an interview with Thegamebusiness. He notably evokes his observation according to which The new generations of players adopt much different behaviors from their predecessors. These changes question traditional economic models: Games with very large budgets, long guaranteeing almost automatic success, no longer necessarily attract emerging audiences.
New game, new strategy
Faced with this reality, Zelnick admits not having a defined strategy to conquer these new segments. Rather, its response is based on the capacity for innovation and the creativity of internal teams: Produce “fantastic and unexpected” experiences capable of surprising players. This optimistic but prudent approach translates a certain uncertainty about the management to be taken in an environment where the rules of the game evolve quickly.
To illustrate this adaptation, Zelnick recalls the central role of Grand Theft Autline Online:
In the case of Grand Theft Auto, we have Grand Theft Auto Online, and Rockstar provides content for Grand Theft Auto Online, part of which is so rich that, if we go back 15 years, it would have been considered a game in its own right.
These statements show that Take-Two is focusing on a continuous stream of updates to maintain players’ engagement – A way to extend the lifespan of a license to have to make new outings necessary.
Bioshock 4 and Borderland 4 are two other interactive tak-two games that
A more competitive market
Strauss Zelnick explains that only truly exceptional games now meet the expectations of the public, and that some companies have discovered ” a little late “That consumers no longer accept the simple” correct ». He even admits that Take-Two advances “looking constantly over his shoulder” in the face of the rise of new competitors And to the boom in platforms like Roblox, centered on the content generated by users.
The upcoming arrival of GTA 6 represents a pivotal moment. This title, one of the most anticipated in the history of video games, is expected to generate short -term record income. But Zelnick already anticipates the inevitable question: “What will happen after?” This pressure to maintain constant growth pushes Take-Two to explore new creative and commercial paths.
To face these uncertainties, he plans to rely on a tripartite approach: creativity, innovation and operational efficiency. It remains to be seen whether this formula will seduce both historical fans and new generations …