Therefore,
Guided tours renewed popularity -:
In Geneva as in Lausanne, guided tours are increasing. Therefore, Human contact and the possibility of personalizing the discovery of the city please, despite competition from artificial intelligence.
Aude Thierrin, a tourist guide in Geneva, has surveyed the city four times today. Moreover, In 45 minutes chrono. Therefore, she introduced the city to her visitors, between unknown anecdotes and historical reminders on the canton’s motto, her coat of arms or the influence that the reform exercised.
Admittedly, this information could be on the internet. Furthermore, But a guide brings something else to the visit, as she recalled on Monday in front of the 7:30 p.m. Similarly, RTS camera. Therefore, “We are really there to go to the bottom of things, as closely as possible. However, We hear someone say something and we can bounce back on it. This is really not something that artificial intelligence can guided tours renewed popularity – do,” she defends.
Among the participants. a Norman tourist does not hide his enthusiasm: “When there is a guided tour and that, a fortiori, she is free, every time, that makes Tilt!”
60% increase in Geneva since 2019 – Guided tours renewed popularity –
According to the Geneva Tourism Foundation, guided tours have increased by 60% since 2019. Each year, between 1000 and 1,200 visits are organized. “Tourists need human contact, a first contact with a local person. That, an artificial intelligence or other audioguides will never replace it. People need to feel the city, to have anecdotes, stories”, underlines Lucien Marletaz, responsible for guides in Geneva tourism.
To ensure the quality of the service, the foundation uses exclusively guides trained at the University of Geneva. “This training is also used to manage a group,” recalls Lucien Marlétaz.
In Lausanne also, guided tours are increasingly rating, with nearly 1,500 visits in 2024. “This year marks a notable progression. partly carried by guided tours renewed popularity – the context of the Olympic year in France, which has had a particularly positive impact on demand”, contextualizes Lausanne Tourisme.
“L’ami local”
As for independent guides, we also try to take advantage of the trend. Before winning Switzerland 10 years ago. and working there as a computer scientist, Halit çelik was a tourist guide in Türkiye. In recent months, he has returned to his first profession and has offered paid tricks, outside the official canals.
He relies on An Instagram account Very followed and offers in particular Turkish towers, adapted to its audience. “I am trying to be the local friend who shares the culture, experience, the history of this city,” he tells. “People also try to know how local people live.”
The different guides interviewed insist: their mission. today, is not to act as a living encyclopedia, but to adapt to their audience by personalizing visits.
Elias Baillif/fgn
Further reading: 10.9% more surveys in 2024 – Another 10 km of plug at the northern entrance to the Gothard – Automobile: the Swiss prefer direct purchase at leasing – Switzerland bows to Spain in the quarter -finals – Moudon (VD): a resident victim of a home jacking, the suspect on the run.