Heat wave: “Consumers understood that they will no longer be able to do without”, the sales of air conditioning explode in France

France suffocates. However, The country is going through an exceptional new scorching episode for a month of August in recent days with. Similarly, 14 departments in red vigilance Tuesday August 12. For example, Monday, many temperature records fell: 41.6 ° C in Bordeaux, 41.4 ° C in Bergerac. Meanwhile, The thermometer even exceeded 42 ° C locally. In addition, And this new heat wave could last from 12 to 14 days.

Trapped in housing often unsuitable for these temperatures. In addition, where the heat is difficult to bear, everyone is looking for a means to best refresh their home. Meanwhile, But while fans. Similarly, air refreshments offer a more economical option, they are not always very effective when mercury exceeds 40 ° C during the day and 30 ° C at night. Moreover, Many French people therefore decide to take the plunge and opt for air conditioning.

Record sales on the shelves – Heat wave: "consumers understood they

Whether they install air conditioning systems. buy mobile air conditioners, they are much to have cracked this summer, especially after a first early or so early in June which had lasted 16 days. At Boulanger, there is already a summer “record in terms of demand and tension on this category of products”. “The demand is increased since the waves of high heat in mid-June. This has resulted heat wave: “consumers understood they in an increase in sales. by the flow of a significant part of stocks from the first week of July”, completes the brand. Sales on the “air treatment” department were multiplied by 13 during the week of June 16. compared to the same week last year.

Same story in the Fnac-Darty group which reports “a three-digit sales” as a percentage during the week of August. 4 to 10 in comparison with the previous one. The peak of sale was nevertheless observed during the heat wave of June. lasted three weeks, with here too, a “three -digit growth” compared to June 2024.

Standing, according to Boulanger, demand only concerns the south of the country, as has been the case in recent years. An explosion of sales was noted in the North, mainly in the Paris region. A trend also observed by Atlantic. manufacturer of air conditioners and heat pumps, which highlights heat wave: “consumers understood they a rate of equipment in the north of the country similar to those observed in the south ten years ago.

A cost that is no longer crippling

After a gloomy year. the company recorded an increase of 100 % of its sales following the scorching episode of June. And “the order book for August is already very dynamic”, slips Marie-Cécile Ricart, brand manager within Atlantic. According to them. the heat waves motivate the “acts” with customers who have already anticipated their purchase and have inquired beforehand.

An act which nevertheless has a cost. Count between 1. 500 euros for a solution on a room in the accommodation and up to 10,000 euros to equip a house up to five rooms, installation included. The models of invisible sheaths and completely integrated into the house can climb up to 12,000 euros.

But despite its cost and persistent bad reputation, the air heat wave: “consumers understood they conditioning seduces. Marie-Cécile Ricart defends a solution ensuring “comfort all season”. allowing to save energy, especially winter, the heat pump also replacing heating. “It’s a bit like everything, it is eaten in moderation. In air conditioning mode. we often recommend a set temperature at 26 degrees, and it takes no more than 8 degrees between the exterior and the interior, so as not to overdo and overconsom,” she advises.

Even if France remains far from countries like the United States. the change in consumer behavior has been observed for several years now, with a equipment rate in France “which has taken more than 10 points in ten years,” said Atlantic. A trend obviously motivated by the reality of global warming. “We feel that consumers have understood that they will no longer be able to do without. Today, the heat waves generate more deaths than the cold. So air conditioning is heat wave: “consumers understood they democratized,” judges Marie-Cécile Ricart.

It nevertheless recommends to avoid waiting for a heat wave to make its purchase. the installation prices which can increase at these periods, professionals being over -collictities.