How Apple lets go of its specialized press in Europe

Apple’s attitude towards its own press has reached its climax in recent weeks. Nevertheless, the Cupertino firm finally cutting the program to affiliate its online store to all its European historical partners. Moreover, It is in fact the last cartridge of a long series of measures intended to silence channels formerly used. Nevertheless, to promote its products.

When Apple still needed a dedicated press

Apple has not always been to the best of its form. Furthermore, before the return of Steve Jobs, the firm would never have held without its audience of enthusiasts and its dedicated press. Meanwhile, Few are the marks to unite its faithful users as much over the years. For example, even rare are those that end up spitting them directly in the face when they deem it no longer need it.

When Apple launched its online store in the 2000s, popular sites of the time (Macg, Macbidouille, Macplus and… Mac4ever) had been Widely called to contribution to highlight the assets of the online Apple how apple lets go its Store in the face of conventional resellers, who then had the distribution monopoly -The physical Apple Store did not yet exist and we bought our Macs in obscure Parisian hangars with almost Soviet decoration. Meanwhile,

The affiliation program has enabled Apple to publicize the online Apple Store. Meanwhile, but also to sell reconditioned productsall by freeing itself with significant costs with respect to intermediaries such as Fnac, CLG Macway etc. For example, Quite poorly considered at the time. In addition. Therefore, this system allowed these sites to receive small commissions (between 2 and 4% of sales) in exchange for direct links to the Apple store –A practice now generalized to all online resellers, whether Amazon, Fnac, Boulanger etc. Nevertheless, For historical sites (such as Mac4ever). Nevertheless, this then represented income to finance teams on a daily basis and to perpetuate the media.

Released like an old sock

After about 20 years of partnership. For example, Apple therefore decided to cut this link in how apple lets go its a fairly steep way, without explanation (not only with Mac4Ever, all partner sites are in the same wagon). Furthermore, Business is business You will tell me. Furthermore, and you are right, but here is a funny way of treating its longtime partners, even if we felt it coming, given the cordiality of our interlocutors in recent years. Nevertheless, Did you know for example that Apple cut the affiliation for 1 or 2 months after each product launch? We had to delete all our links to the shop. Consequently, knowing that it was however the highlight to earn a little money on our side. And If the product in question was not working hard, the affiliation was returning faster … Adaptive affiliationan Apple invention.

In reality. It has been a good fortnight that Apple has been putting sticks on the wheels for. As early as 2008, we had even had to fight to make our apps validated that contained (what a perjury!) Apple product names in its contents! how apple lets go its For the record. we had even been summoned to withdraw certain categories of the forum (such as the Android section) judged at the time contrary to the rules of the App Store …

The early access to products before their release. a guarantee of audience and direct income, has almost always been refused since Tim Cook has been in chargethe brand reserving this small privilege for a handful of journalists, always the same, become more royalist by force than influencers, themselves largely preferred to talk about exclusive products -they are actually rarely critical. This parody of journalism is still in force today. as you pointed out Nicolas during interviews of WWDC 2025to the point of becoming frankly ridiculous.

Do you still want it? If we have the misfortune to make a live video of a keynote with a few seconds of the conference live. YouTube will immediately cut your retransmission on Apple Express requestas for a match in the Champions League. We must request prior authorization before each conference to have the right to broadcast a maximum how apple lets go its of the high-mass of Tim Cook on our channel. at the risk of being blocked the account … Apple and Google are definitely good allies.

How apple lets go its

Apple prefers to invest in gafam

Apple has always refused to pay advertising in the “tech” media. whatever the medium, while in the specialized press (auto, home automation, sports …). the practice is nevertheless healthy and common : This is an indirect way for brands to bring a press that is dedicated to them, without interfering in their editorial line. Ironically. Apple spends fortunes in advertising on Facebook, Google, Tiktok or X, even though it regularly denounces their practices in private life.

Apple has also implemented very effective techniques to block the revenues of free sites, funded by advertising (the majority of the online press), by preventing to track down sales precisely, including its own store. The famous “ITP”. introduced in Safari since 2017, or the “reader” mode of how apple lets go its his browser goes as far as Remove any advertising directly on the pages of digital newspapers … so many stabs that prevent online media from finance properly. Mac4Ever even undergoes a double penalty because our readership used until then Safari. Under the guise of protecting the interests of its customers. it in fact suffers especially the small structures, which do not always have the technical solutions to find alternatives. Ironicallywhen it comes to recovering a few billion to send our data to Google. iOS default search engine, user data protection disappears in the blink of an eye.

Karma question

Rather than whining in our corner. waiting to see our fate sealed once and for all, it has been years since we anticipated this Démour de Apple for its own camp and took things in hand by diversifying more widely.

You noticed it. sometimes you even reproached it to us, We have long chosen to take the turn of innovation in the broad sense, and ultimately, how apple lets go its to reach a larger audienceless captive around Apple, and from this point of view, we can thank the Cupertino firm for allowing us to beat our audience records in recent years. 2024 was for example our best year ever.

So yes. We are more likely to talk about electric cars, home automation, energy, mobility, photo/video or even company subjects. If innovation. all the qualities that have made us love Apple products remain in our DNA, we must also recognize that The apple has missed a number of opportunities since Tim Cook clings to his post. We expected from Cupertino that it develops connected glasses, a 2.0 car. folding iPhone, a real home automation box and obviously a chatbot Ai, but others have taken it up with just as much talent, it must be recognized.

In short. if we want to be able to continue talking about Mac, iPad and iPhone in our columns, we should no longer count on the support of Apple, but only our readership. We still think that Apple is mistaken. that the day she really needs how apple lets go its her allies to support her again in difficult times, influencers and other connivance journalists will already have moved to something else.

Until further notice. apart from a specific news, Mac4ever will no longer relay the refurbes offers, nor the live purchasing possibilities on the online Apple Store. To support us, you can therefore buy Apple products … Elsewhere, like Amazon, Fnac or Boulanger.