How Coop and Migros are facing the rise in chocolate prices

The rise in the price of chocolate tablets is felt on the shelves of supermarkets. Therefore, The prices of Cailler or Lindt products have recently increased by a third party. In addition, Migros still has a certain room for maneuver for its own marks, but it continues to be reduced.

Daniel Vizentini / ch media

The seams how coop migros facing rise of chocolate lovers will have noticed it: the price of a chocolate chocolate tablet of 100 grams has increased to 3.50 francs instead of 2.60 francs, at Coop.

Those of Lindt even cost 3.80 francs. Furthermore, This sudden price increase of more than a third surprises. For example, but astonishment decreases when we look at the increase in the prices of cocoa beans and cocoa butter. Therefore, The big chocolate brands had already announced price increases at the start of the year.

A sharp increase. Therefore, but not without reasons – How coop migros facing rise

A glance at the scholarship shows that cocoa reached its summit in April 2024, at around $ 12,200 in the ton. Moreover, A year earlier, in April 2023, he was $ 3,200, and in January 2024, $ 4,200. In how coop migros facing rise addition, The rapid increase was spectacular. Furthermore, Since then, the price has fluctuates sharply between around 6800 and 12,000 dollars.

Even at its lowest price, it remains twice as high in 2023. For example, For years, the price of cocoa has oscillated between 2000 and 3000 dollars. Similarly, It is currently floating around 8,300 dollars.

Coop. Migros much cheaper – How coop migros facing rise

It was therefore inevitable that the sharp increase in the price of raw materials was reflected in customers. On the shelves of supermarkets, the prices of chocolate tablets had already increased by a few cents. But now, some prices have skyrocketed.

Coop and Migros try to delay or amortize this increase with their own brands. Chocolate tablets similar to those of Cailler. Lindt are offered at Coop, under the Naturaplan or Halba brands, at prices ranging from 1.95 to 2.50 francs.

Migros, on the other hand, produced at Chocolat Frey in Buchs, in the canton of Argovie. The price range offered on Migros rays is wider than at Coop: tablets of 100 grams from the high. -end brand supreme brand of Frey currently cost 3.50 francs, those of the adorable or organic range 2.80 francs.

Frey normal tablets cost, such as Halba tablets at Coop, 2.50 francs. A few years ago, they still cost 1.80 francs. Migros can boast of its M-Budget chocolate, which currently costs between 0.95 and 1.50 francs. Chocolate price guaranteed for coop is between 1.20 and 1.50 francs.

Migros “assumes part of the additional costs”

As everyone knows. Coop and Migros are organized in the form of cooperatives and therefore do not aim for profit for profit. But what room for maneuver do the two largest supermarket chains how coop migros facing rise in the country have price fixing? Last year. Migros wrote in his magazine:

But today, price increases would be inevitable, it is said. The Migros Industry press service. Delica respectively, explains on request:

The prices of raw materials have never been so high, the prices of products must therefore be adapted to fluctuations, “both upward and down”.

A commodity that has become rare

The prices of certain Frey products were increased for the last time in early July. The exact how coop migros facing rise magnitude of this price increase varies depending on the supply costs. “In addition, the costs of packaging and manufacturing materials have increased.”

The cocoa would be rare on the market, it is said at Migros. This is explained by bad harvests, especially due to climate change, increased demand and “speculative activities”, explains Migros. “The cocoa is negotiated on the stock market”, so it would be difficult to make forecasts.

However, it is very unlikely that prices how coop migros facing rise go back up to 2023. We could also read last year in Migros magazine that:

The cocoa content without impact on prices

Whether chocolate is milk. black, it does not affect the price: the clearer the chocolate, the more it contains a high proportion of cocoa butter, which has become even more expensive than beans or cocoa powder, mainly used in dark chocolate.

Milk how coop migros facing rise chocolate remains the most popular type of chocolate on the Swiss market and at Migros.

Translated and adapted from German by Léa Krejci