“I choose / I agre”, and that’s good news! For those who missed the previous episodes, it is a question of “visiting” the brands with impact in stores, to allow them to go beyond consumers already convinced by the cause they defend, in short to further increase their impact. In other words: the objective is that consumers who can and want it can give even more sense to their consumption. Whether it is “for society” or “for the planet”. That they become actors of the transitions which are necessary for us.
Among the advances: a first store that “dared” to take up the idea (Leclerc Templeuve, review here), the support of the Minister of Commerce Véronique Louwagie, a large brand that prepares a large -scale OP (I do not reveal but I already thank it!) And many contributions to give a visual identity to this project. And that’s where I need you! After a first arbitrary filter (!), Here are 10 proposals. I obviously thank the contributors (volunteers) and those who employ them: Highco, New Business Chantrenne, Eric Delalande and who is the boss. Thank you to them, it’s very very nice!
Concretely, this identity (which is absolutely not intended to come “on” products) will be available to stores to enclose “impact purchases” as well as presented in sketches on my blog a few weeks ago.
Now it’s up to you … in comment, tell me your favorites (3 max) …
NB: “I choose / I agre” is obviously a totally disinterested approach that I wear. And I have absolutely no economic interest there. I just have the conviction (for a long time) that the consumption has a role to play in transitions.
For example…