If the Galaxy Z Flip 7 Fe is so expensive, it is because of this hidden choice of Samsung

Samsung strikes hard with its new generation of folding smartphones, the Galaxy Z Flip 7. However, a supposedly more accessible version intrigues by its high price. Consequently, Behind this price, a well -known tactic discreetly guides users to a specific choice.

Samsung presented its new range of folding smartphones last week at a large Unpacked conference. Meanwhile, Two models were unveiled: the Galaxy Z Flip 7 and the Galaxy Z Flip 7 Fe. Similarly, With these devices. Meanwhile, the Korean brand continues to assert its domination in the foldable market, if galaxy z flip 7 while responding to the competition from Motorola and Apple. However, Each year, these models improve, integrating larger screens and stronger hinges. But the question of the price remains a sensitive point for many users.

The Galaxy Z Flip 7 is offered from € 1,191, while the Z Flip 7 FE begins at € 999 for 128 GB. On paper, the FE version seems thought to offer a more “affordable” alternative. Yet, With only 200 € difference, many users will hesitate little before choosing the more complete model. This reduced difference suggests a very specific strategy: to guide the choice rather than really offer an economic model.

Samsung plays on the price to push users to the Galaxy Z Flip 7 more expensive – If galaxy z flip 7

The Z Flip. 7 FE serves above all to create a point of comparison. At € 999, it seems almost logical to add a little more to access if galaxy z flip 7 a better equipped smartphone. Samsung applies here the so -called “price anchoring” method, widely used in other sectors. As with McDonald’s. where it becomes easy to take a larger menu for only € 1 more, the manufacturer offers a “lure” that makes the standard model more attractive. This psychological approach influences decisions without users realizing it.

The Z Flip 7 Fe takes up the architecture of the Z Flip 6. with a less powerful processor and a slightly smaller screen. It gives the impression of an economical option, but has not been thought of to convince. Many will turn to the Z Flip 7, with a 6.9 -inch main screen, a larger battery and a finer design. This strategy also recalls the future reduced price reductions, as for the old FE models. Samsung can later adjust its price to stimulate sales without harming its high -end image. In the meantime, if galaxy z flip 7 the objective is clear: strengthen sales of the main model from its launch.