In the first Pixel 10 ad, Google attack Apple where it hurts

Google will officially present its Pixel 10 August 20 of 2025. The information is not new, but Google has decided to accelerate on communication as the event approaches.

The firm therefore published on YouTube a first advertisement revealing the contours of its next smartphone. Google takes the opportunity to announce its attack field and its target: Apple.

Communication to Samsung

In the comment-off over the phone images, Google is aimed at those who buy a smartphone ” For an upcoming function, but a to come for almost a year ».

A tackle barely masked to Apple and more precisely Apple Intelligence. In 2024, Apple promised a complete overhaul of Siri with Apple Intelligence. A case that turned into a fiasco, to the point where Apple was attacked for false advertising.

To these people, Google naturally suggests changing your smartphone, and therefore buying a Pixel 10. Like all high -end smartphones on Android, the next Google smartphone will obviously put the package on the AI and integrate Gemini deeply.

Google had eyes only for its new AID ALL at its big annual conference Google I/O, while Apple this time putting a lot less emphasis on the WWDC 2025.

This communication from Google is reminiscent of that of Samsung, which made fun of each Apple announcement for several years. The South Korean brand, however, has often regretted these advertisements, when it ended up following the trend created by the apple brand.

The fact remains that this is an offensive strategy that is talking. The proof, we devote an article here, for a 30 -second video.

Google remains a dwarf against Apple

You can have fun seeing Google show your muscles against Apple. The two companies in the broad sense are beautiful and well rival, but in the field of smartphone, Google remains a very small player.

With the success of the Pixel 9, Google ended up drilling in the European ranking at the beginning of 2025 to hardly grab a 5th place, far behind Apple.

It’s simple, When Google sells a pixel, Apple sells eight iPhonein terms of this quarter. Internationally, it is a safe bet that the gap is even more important, the pixel being marketed in fewer countries.

In fact, Google here makes artificial intelligence the battlefield between the iPhone and its pixel 10, while knowingly knowing that the number of users of Gemini on iPhone is probably more important than on pixel.