From now on, It will take a public account, and above all, have at least 1000 subscribersto use the Instagram Live feature. The option, which has emerged in 2016, has so far allowed broadcast live contentwhatever the size of your account.
According to Instagram, “The decision was made to improve the overall experience in viewing live content“But, as Techcrunch explains, It could be a financial decision. “It could also be a way for Meta to save money. Given that The accommodation of live broadcasts is expensiveMeta may have decided that she did not want to take care of the direct with only a handful of viewers.“
Instagram therefore now requires the same limit as Tiktok. While on YouTube, 50 subscribers to a chain are enough to broadcast live content. According to 9TO5MAC, Instagram accounts have more than 1000 subscribers are few. Studies estimate that only 13 to 26% of users exceed this quota. Which would leave on the tile 1.7 billion users Of the 2 billion in the platform.