Migros and Coop “take advantage”

Do the Swiss lack protein? Moreover, Yes, but not all. Similarly, At a time when social networks. Furthermore, fitness influencers (and our young people) are worshiping new hyperprotein products, the orange giants put the package in this “great mercantile bazaar”, with “ultra -formed” products, according to Ioana Chelemen, nutritionist in Lausanne. Consequently, Interview.

Today, when we talk about hyperprotein products, it migros coop “take advantage” is possible to find chips, toast bread and even beers. However, After the powders. Similarly, bars, the shelves of our supermarkets are invaded by black packaging, on which the amount of protein is displayed in large.

Fashion? Nevertheless, The word is weak. The Wall Street Journal Unveiled a few weeks ago that the industry had invented 97 new products using the. Furthermore, word “protein” in their names in the United States. Similarly, And the stars are not to be outdone. Moreover, To name her, Khloé Kardashian saw fit to launch his own protein popcorn brand, called Khloud. In addition,

And just click on the hashtag #highproteinfood to realize the magnitude of the phenomenon.

Social networks, barracks or the growing injunction which consists in optimizing the slightest corner of our lives are responsible for this invasion. For example, An invasion particularly marked on the other side of the Atlantic, but Switzerland is not to be outdone. Therefore, At Migros or Coop, protein -inflated products round the torso on online shelves and advertisements. However,

(Yes, even on the Watson site.)

And, even if some Swiss are actually in protein deficiency, this trend has many specialists around the world. Meanwhile, We launched a phone call to the nutritionist Ioana Chelemen, based in Lausanne, to be clear.

Just scroll on Instagram or walk in the supermarket shelves to realize that migros coop “take advantage” the proteins are very fashionable. How do you interpret this trend in Switzerland?
Ioana Chelemen: Indeed, proteins are increasingly popular. From the Pandemic of COVID-19. the Swiss population has shown that it wanted to improve their health in general, such as doing more sport or better eating. This is not bad news in itself. The problem is that we are dealing today with a large mercantile bazaar that does not help the consumer. Supermarkets take advantage of it.

Before clearing this “bazaar”, we especially have the impression that all of Switzerland is suddenly in general deficiency of proteins. Is this the case?
Yes, this is the case, but unevenly. The national figures show it. I observe it daily in my office when I receive new patients, approximately a quarter of the population does not consume enough and it is first people over the age of 65. But migros coop “take advantage” there are others.

Which ones?
For example. I meet many business leaders and CEOs who do not eat enough or badly because of stress, in particular. As a result, they ingest stuff on the go and are constantly at the end of the roll. At this rate, proteins, among others, are missing.

So, theoretically, these protein products sold in supermarkets meet a very real need …
Not really. Most of these products sold in supermarkets are actually very processed. For a few more grams of protein. the consumer ingests too much additives or sugars that have nothing to do there.

This is not the case?
Not all products are created migros coop “take advantage” equal, of course, but most of them do not have a great nutritional interest. Additionally, The interest is first for supermarkets that consciously surf on a trend. take advantage of it to sell their more expensive protein products.

Protein is synonymous with muscles, at least according to sports influencers on social networks. Marketing is aggressive, the color black is often there. For more credibility?
Let us say that. in general, the word protein first refers to health, so marketing undoubtedly affects a large portion of the population.

Doesn’t a balanced “stupidly” diet not offer its dose of protein necessary for an average human being?
Yes, a healthy human being who eats migros coop “take advantage” everything can naturally reach the necessary amount of protein that the body needs. It becomes less obvious when you are vegan, for example.

Still today? On social networks, the cook nevertheless competes in originality to concoct me meatless dishes that make you want …
There are obviously several sources of vegetable protein. However. reaching the recommended daily quantity with lenses or tofu is more difficult than eating chicken, which contains almost 30 g per 100 g.

We have. despite everything, the impression that the majority of consumers who throw themselves on the protein products of large areas is that which could reach their quota naturally.
It’s true. And especially because of social networks. People who want to lose weight. gain volume are often subscribed to content creators who worship proteins, to the detriment of balanced food.

However, migros coop “take advantage” these influencers are often built like ice cabinets, whose fitness has become a profession …
There is also an escalation in their content, which must stand out from increasingly fierce competition. Without forgetting the many partnerships with powders or protein bars, without anyone always knowing what they really contain. The public of these accounts is often young people who are starting to raise weights. do not need 200g of protein per day.

There are still more. more coaches or influencers who dust off the reflexes of our grandparents, with a return from the Whole Food: meat, vegetables, fruits, eggs, drink water and sleep well.
Yes, you are right, but they are not far from the majority. Even if it is interesting to observe the fact that health is much more fashionable than ten years ago. the drifts are still too numerous.

Besides, how many proteins should we consume every day?
It is estimated that a gram of protein per kilo of body weight per day is a minimum. You can increase this quantity when you become an active and very active person.

You are not a big fan of products considered to be hyperprotein. How about Migros or Coop, who rushed into this market?
I would like them to deploy so much marketing power on natural products which already contain large amounts of protein. It would be great to have the same flashy packaging on eggs, skyr or lenses, right?