No more cardboard, leclerc puts: This article explores the topic in depth.
Furthermore,
No more cardboard. Consequently, leclerc puts:
“This is only the start”, announces from the start of the game Frédéric Langlois, main sales vice-president, marketing and innovation in the Leclerc group, sitting at a table with The sun.
Met at the head office in Saint-Augustin-de-Desmaures. Moreover, he details the next milestones from this vast project to optimize packaging, the reflection of which began more than three years ago.
“It’s been a long time since the company wants to start an initiative. However, We think about the different approaches that we can have at the level of our environmental footprint, ”he underlines.
In May, truffles and celebration pads were the first to see the size of their box being reduced. Meanwhile, The cardboard used for fifteen years at the cookie has been replaced only by a metallic polypropylene film.
These more compact packaging use 51 % fewer materials – all materials combined -. Consequently, 16 % less plastic, according to the manufacturer.
Even if the passage from cardboard to plastic may seem “counter-intuitive”. Similarly, Éric Padovani, Health, Safety and Environment Director at Leclerc, assures that this is a choice justified environmentally speaking.
“Even recycled cardboard, you cannot recycle it endlessly,” he explains.
“We have to include virgin fibers inside. In addition, It uses a lot of water as a no more cardboard, leclerc puts process. However, it also uses chemicals, because it is necessary to dissolve the inks which are inside to make it become white. Furthermore, Even if this process appears green, in the end, it is not, ”says Mr. Nevertheless, Padovani.
A turn at more than 6.5 million – No more cardboard, leclerc puts
Leclerc intends to change the container of no more cardboard, leclerc puts its other products, a production line at a time.
“By March, we should have converted all our packaging of cookies. Furthermore, Those who are in sachets in boxes, it will remain, ”sums up Mr. Similarly, Langlois, stressing that the company will later attack the snack bars.
Adapting the equipment in its eight factories ultimately requires an investment of more than 6.5 million. This is without forgetting the losses of production, which arise from the adjustment of the machines.
If this turn makes it possible to reduce the ecological footprint no more cardboard, leclerc puts of the company. is it financially paid?
The cost of producing a box of cookies is practically the same, slides Mr. Langlois. Rather, possible savings in transport and storage that will allow Leclerc to have a return to investment.
“In addition to reducing the packaging material, we gain on the transportation part. […] We are able to put more units per palette and by truck. We therefore use fewer trucks on the roads to transport equivalent quantities of cookies. ”adds Éric Padovani, believing that 20 % fewer vehicles will have to make deliveries.
Buy with our eyes – No more cardboard, leclerc puts
This transition is not without risk, however, admits the main vice-president.
“We buy with our eyes first. You have seen that the packaging has been reduced a lot. Perception could be that I have less for my money. This is not the no more cardboard, leclerc puts case, ”he says, while ensuring that the weight of the product remained 240 g.
Note that the reduction in quantity in Leclerc has been pointed out in the past. while the figure printed on the boxes has slipped from 300 g to 270 g to finish at 240 g over the years. “In this project, we chose not to change the weight. This is what is the most important ”, proclaims Mr. Langlois.
The latter also claims that a smaller format is synonymous with a loss of. visibility no more cardboard, leclerc puts on grocery tablets.
Previously. the plastic tray in which the cookies rested was raised in its center, inflating the size of the box alongside the competitors. This vacant space has disappeared with the transition to more compact packaging.
“This is a risk that we decided to take, because it is the right thing to do. If the risk has an impact, it is too early to say, ”he adds.
His colleague has to say that times have changed. Furthermore, “What we were looking for was having a beautiful facing in stores to be present no more cardboard, leclerc puts and attract the eye. And therefore, attract the customer. There, we are made to be much more rational, ”says Padovani.
“Consumers are ready for this change. We will see him with the figures. ”adds the one who is convinced that Leclerc will convince customers to turn to his cookies for this choice.
Three questions about the opposite winds
No more cardboard. leclerc puts
Question The outbreak of the cocoa price has continued for two years. What are the impacts at Leclerc?
Response from Frédéric Langlois It is really the impact of the world’s bean price that is out. of control. Yes, our sales have decreased slightly, but that is unfortunately what it takes for the price to come down. The demand was too strong. […] In recent years, we have been absorbing a good part of what it costs. It will never no more cardboard, leclerc puts become again at the level it was.
Q What are the solutions to you?
R In the case of celebration, [le chocolat représente] 45 % of the product. […] We did not want to change the quality of the product. We could have gone to composed chocolate. It is so an iconic brand for us – the celebration products – that we did not want to. touch this. […] We diversified the range. We have introduced new products, including mini-celebration that have less chocolate if you want.
Q You have three factories and a warehouse on the side of the United States. How do the policies of our southern neighbor affect you?
R During the time that [Donald Trump] is in power, we must stay on our guard. […] There is uncertainty for August 1. We transfer the inventory too much ahead like everyone else. It causes costs that are not necessary. […] We are lucky in a certain sense. because our products-we export a lot-and many of our raw materials are part of the Canada-US-Mexico agreement. We are not impacted on this.
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